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Past FAM trips

FAM trips are the perfect way to learn more about Sweden and our products and Visit Sweden regularly organises FAM trips for eligible travel advisors and tour operators to all parts of Sweden. These tours are composed in cooperation with our passionate travel trade contacts at Sweden's regions and destinations. They often show what's new, sustainable and possible to package through the international travel trade.

Here we gather the itineraries of past FAM trips, for you to browse through and get inspired by. Perhaps you find new ideas, new suppliers or regions you've never thought of before. Enjoy!

Luxury of a different nature - A glimpse of Midsummer in Dalarna

Region: Dalarna
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Countries: DACH markets, Benelux and UK
Participants: 7
Dates: 10 - 14 June 2024

"Luxury of a different nature"- Swedish Lapland Arvidsjaur & Arjeplog/ March 2024

Region: Arvidsjaur and Arjeplog
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Countries: DACH (Germany, Austria & Switzerland)
Participants: 6
Dates: 15 - 18 March 2024

"Luxury of a different nature"- Swedish Lapland Luleå and Kalix/ March 2024

Region: Luleå and Kalix
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Countries: DACH (Germany, Austria & Switzerland)
Participants: 6
Dates: 11 - 14 March 2024
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  • "Luxury of a different nature"- Dalarna/ March 2024

    Region: Dalarna

  • Spellbound by Sweden FAM trip: Dalarna

    Beer tasting at a local brewery - Crisp bread baking - Guided tour in one of Sweden's UNESCO World Heritage Sites - Swedish Fika ...and so much more!

  • Spellbound by Sweden FAM trip: Jämtland Härjedalen

    Guided tour at Glösa Rock Carvings from the stone age - hike to either the waterfall Storfallet or towards the Västfjället mountain top depending on the weather - try Mountain Soda at restaurant Fjällhalsen is - visit the "wood enthusiasts" family Wikner´s in Persåsen - find your "Spellbound by Sweden" Hoverberget Nature Reserve - a relaxing Sauna and a dip in a mountain creek... and so much more!

  • Spellbound by Sweden FAM trip: Östergötland

    Enjoy Göta Canal by bike and boat - Get spellbound on mythical mountain Omberg - Visit the Wetlands at Naturum Tåkern - Experience canoeing in your own lake - Make your own cinnamon rolls - ... and so much more!

  • Spellbound by Sweden FAM trip: Värmland

    During this Spellbound by Sweden FAM trip to Värmland, you will experience our country’s nature in a way you’ve never done before. Spirits, trolls, elves and ‘näcken’ – discover Sweden’s mythological creatures.

  • Spellbound by Sweden FAM trip 2023 - Dalarna

    Sauna experience 80 meters underground - Guided tour at nature reserves - Visit The Abandoned Village - Visit Sweden's highest waterfall - Hiking to the world's oldest tree - Swedish Fika - ...and so much more!

  • Spellbound by Sweden FAM trip 2023 - Malmö & Helsingborg

    Porpoise safari - Beer tasting and brewery tour - Walking food tour Sunset kayaking & paddling - Guided bike tour - Wine tasting at a Swedish vineyard - Swedish Fika - ...and so much more!

  • Spellbound by Sweden FAM trip 2023 - Sundsvall & Höga Kusten

    Roof climbing in Sundsvall - Site visit at the world's northernmost gin distillery - Bake your own Swedish flatbread - Get spellbound by Skuleskogens National Park - Experience the Via Ferrata to the top of the World Heritage - Step back in time at Mannaminne outdoor museum - Explore High Coast Whisky Swedish Fika - ...and so much more!

  • Discover the Originals FAM trip 2022 - Swedish Lapland

    Welcome to Swedish Lapland - home to the original Kallax.

  • Discover the Originals FAM trip 2022 - Malmö & Helsingborg in Skåne

    Welcome to Malmö & Helsingborg in Skåne - home to the original Stubbarp.

  • Discover the Originals FAM Trip 2022 - Småland & Öland

    Welcome to Småland & Öland - home to the originals Bolmen, Målerås, Mörbylånga....

  • Discover the Originals FAM trip 2022 - Swedish Lapland

    Welcome to Swedish Lapland - home to the original Kallax.