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Past FAM trips

FAM trips are the perfect way to learn more about Sweden and our products and Visit Sweden regularly organises FAM trips for eligible travel advisors and tour operators to all parts of Sweden. These tours are composed in cooperation with our passionate travel trade contacts at Sweden's regions and destinations. They often show what's new, sustainable and possible to package through the international travel trade.

Here we gather the itineraries of past FAM trips, for you to browse through and get inspired by. Perhaps you find new ideas, new suppliers or regions you've never thought of before. Enjoy!

Spellbound by Sweden FAM trip: Dalarna

Beer tasting at a local brewery - Crisp bread baking - Guided tour in one of Sweden's UNESCO World Heritage Sites - Swedish Fika ...and so much more!
Countries: DACH, Benelux, UK
Participants: 6
Dates: 2-6 October 2023

Spellbound by Sweden FAM trip: Jämtland Härjedalen

Guided tour at Glösa Rock Carvings from the stone age - hike to either the waterfall Storfallet or towards the Västfjället mountain top depending on the weather - try Mountain Soda at restaurant Fjällhalsen is - visit the "wood enthusiasts" family Wikner´s in Persåsen - find your "Spellbound by Sweden" Hoverberget Nature Reserve - a relaxing Sauna and a dip in a mountain creek... and so much more!
Countries: DACH, Benelux & UK
Participants: 7
Dates: 24 - 29 September 2023

Spellbound by Sweden FAM trip: Östergötland

Enjoy Göta Canal by bike and boat - Get spellbound on mythical mountain Omberg - Visit the Wetlands at Naturum Tåkern - Experience canoeing in your own lake - Make your own cinnamon rolls - ... and so much more!
Countries: DACH & Benelux
Participants: 9
Dates: 11 - 16 September 2023
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