Picking mushroom

Sweden is a nature-lover’s paradise. No matter whether visitors desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.

Swedish Nature

Food served at Lilla Bjers, Gotland

Food and beverage are central to Swedish Lifestyle. Our food and beverage balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something visitors are sure to enjoy.

Food and Beverage

Outdoor restaurant

The best ways to explore Swedish culture. 
Abba, Ikea, Spotify, Volvo, Absolut; just five of the global brands that have helped to put Sweden and Swedish culture on the map. But, as visitors will discover, Swedish lifestyle is so much more than dancing queens, cars for life and furniture with a side of meatballs.

Swedish Culture

Midsummer

Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.

Swedish Traditions

Northen lights

Inspiration

A collection of inspirational articles about Sweden for travel trade partners.

Your inspiration for Sweden

We use cookies to ensure we give you the best experience and to provide the best functionality on our website, such as maps and videos.

Cookies & analytics

Personal data policy

This website is run by Visit Sweden. We want as many people as possible to be able to use this website, and this document describes how visitsweden.com complies with the accessibility regulations, any known accessibility issues and how you can report problems so that we can fix them.

Accessibility statement

Code of Conduct

Swedish Workshop

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

Contact us

Sign up for our newsletter!

Sorry, the page you were looking for is not available.Would you like to visit our <a href="https://traveltrade.visitsweden.com/">start page</a> instead?