Photo : Tina Axelsson/

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Marketing campaigns

Visit Sweden's mission is to market Sweden as a destination to travellers worldwide. Through smart marketing, we build a positive image that increases demand for travel to Sweden. With larger, creative campaigns, we aim to reach a wide audience in our target markets and create curiosity about Sweden as a destination.

Current campaign

Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion.

previous campaigns

"The edible country" started out with a collaboration between Visit Sweden and four Michelin starred chefs as a culinary DIY at its most inspired. The Edible Country is al fresco dining with a difference and now available as packages for the Travel Trade.