Photo : Tina Axelsson/

Download image

Marketing campaigns

Visit Sweden's mission is to market Sweden as a destination to travellers worldwide. Through smart marketing, we build a positive image that increases demand for travel to Sweden. With larger, creative campaigns, we aim to reach a wide audience in our target markets and create curiosity about Sweden as a destination.

Current campaign

Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion.

previous campaigns

"The edible country"