Find a local partner - with practical MAP function!
Check on the map of Sweden where you need help with your tours and get in touch with the travel trade contact of your choice. Explore this new function now ->
Travel TradeSweden for Travel Professionals
Promoting Sweden
Welcome to our Sweden Travel Trade website. No matter whether you are a tour operator working with the Nordic countries or a Destination Management Company working with tour operators & travel agencies in Scandinavia, you will find everything you need to promote Sweden as a destination to interested travellers. If you sell Sweden, or want to know more about the destination, we're here to help.
Visit Sweden - Ask a local
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What's on?
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News from Sweden
From special events and new places to stay, to standout restaurants and ideas for your next cultural or active outing—you’ll find it all here.
FAM trips
Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators.
Travel Trade Newsletter
Here you will find our latest news, tips and inspiration for tours to Sweden.
Practical Information
We have put together a few articles with some useful information for you and your clients about Sweden.
Why Sweden?
Learn more about Sweden and why Sweden is a great country to visit.
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Swedish culture & lifestyle
Today’s Swedish lifestyle is modern, progressive and effortlessly cool—yet deeply rooted in traditions we love to share. One of the sweetest? Fika.
Swedish Nature
Sweden is a nature-lover’s dream come true. Whether your clients are looking for big landscapes and bigger adventures, or simply want to pause and take it all in under the Northern Lights, they’ll find their own version of magic here.
Swedish Traditions
Celebrate the Swedish way – traditions worth travelling for
Food and Beverage
Food and beverage are at the heart of Swedish life, blending tradition with innovation, indulgence, integrity, and a strong connection to nature. Local ingredients are transformed into dishes that are sure to delight every visitor.
The Travel Trade toolkit
Shortcuts to resources if you are ready to start promoting Sweden as a destination
