The marketing company Visit Sweden has the official national assignment from the Swedish government to promote Sweden as a tourist destination, to contribute to the vision that Sweden by 2030 is the world's most sustainable and attractive travel destination based on innovation. Sustainable travel now more than ever needs to be meaningful, conscious and create lasting value for our guests, the local community and our planet. Welcome to Sweden. Planning your own holiday in Sweden? Then feel free to use our extensive website www.visitsweden.com or follow us on our social media channels.