Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators. Together with our regional tourist boards and Swedish destinations we believe FAM trips are the perfect way to learn more about Sweden and our products and to use this knowledge to create new and interesting tours that can be sold through travel trade channels.
As part of Visit Sweden's international marketing campaign "Welcome to Sweden - not Switzerland" which was launched in October 2023, we want to show that Sweden - with our swedish gold, our sandbanks, our rooftops, our northern lights, our silence and our contemporary fashion - offers luxury of a different nature. Please have a look at the FAM trips below and check the conditions with regards to markets and other prerequisites for each FAM trip to see which FAM trip might suit you or your colleagues.
FAM trip participant profile