FAM trips
Discover Sweden with a FAM trip
Visit Sweden regularly hosts trips for eligible tour operators and travel advisors througout Sweden. We work closely with our regional partners and local destinations to create immersive, hands-on experiences that help you get to know Sweden and all the amazing products you can offer your customers.
Who can join a FAM trip?
To get the most from these trips, we welcome experienced travel industry professionals who:
- Work in the leisure travel trade (FIT or groups) and have purchasing or contracting authority within a company buying and packaging tourism services and selling them primarily in the market/s specified for this FAM trip, either directly or indirectly to travellers
- Are currently offering travel options in Sweden, or planning to expand their business to include Sweden
- Aim to establish new business relationships with Swedish travel suppliers and work together to develop and sell new travel products
Visit Sweden FAM trips 2027
Here you will always find the latest information about our planned FAM trips. Don't want to miss any updates? Then sign up for our Travel Trade Newsletter here.
TIP: Explore our previous FAM trip itineraries for inspiration and contacts!
Our previous FAM trip itineraries offer plenty of great ideas for travel packages across a wide variety of Swedish regions. From independently owned hotels and unique nature experiences to surprising insights into Swedish culture and cuisine, you will find all the details and useful contact information here.
