Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators. Together with our regional tourist boards and Swedish destinations we believe FAM trips are the perfect way to learn more about Sweden and our products.
This year, the theme of many of our FAM trips was "Spellbound by Sweden", lifting the integral part of Sweden’s nature in our culture and it's central role in Swedish folklore. During our Spellbound by Nature trips we visited Dalarna, Jämtland Härjedalen, Malmö & Helsingborg, Sundsvall & The High Coast of Sweden, Värmland and Östergötland.
We even co-hosted FAM trips to other Swedish destinations such as Stockholm & Stockholm Archipelago, Luleå & Swedish Lapland, Gothenburg & West Sweden.
Do you want to join our future FAM trips or do have new staff that needs to experience Sweden? Make sure to sign (them) up for our newsletter and stay tuned.
In the meanwhile please feel free to get inspired by the itineraries of past FAM trips which include great tips and contacts.