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Check on the map of Sweden where you need help with your tours and get in touch with the travel trade contact of your choice. Explore this new function now ->

Find a local partner - now with practical MAP function!

NEW!

Swedish Workshop

Special Events, newly opened accommodation, great restaurants and tips for your next cultural or active excursion - you will find more information here.

News from Sweden

Stockholm archipelago

Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators.

FAM trips

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Here you will find our latest news, tips and inspiration for tours to Sweden.

Travel Trade Newsletter

Sign post

We have put together a few articles with some useful information for you and your clients about Sweden.

Practical Information

What's on?

Outdoor fika

Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

Swedish culture & lifestyle

Picking mushroom

Sweden is a nature-lover’s paradise. No matter whether visitors desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.

Swedish Nature

Midsummer

Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.

Swedish Traditions

Food served at Lilla Bjers, Gotland

Food and beverage are central to Swedish Lifestyle. Our food and beverage balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something visitors are sure to enjoy.

Food and Beverage

Why Sweden?

Are you presenting Sweden abroad and need images? Visit our official Sweden Image Bank with images and videos to use when promoting Sweden as a destination.

Sweden Images

Do you already have some thoughts about new Sweden travel packages, but do you want some help finding the right destinations and contacts? We are more than happy to help out! Just fill out this form so we have the details we need to help you get in touch with possible partners in Sweden.

Help with new travel packages to Sweden

Here you will find valuable Travel Trade contacts of various Swedish partners (regions, destinations and DMCs)

Contacts in Sweden

Check out our interactive Sweden map to find inspiration for new tours.

Find on the map

Shortcuts to resources if you are ready to start promoting Sweden as a destination

The Travel Trade toolkit

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<h2 data-block-key="hqqxx">Promoting Sweden</h2><p data-block-key="7x5m0">Welcome to our Sweden Travel Trade website. No matter whether you are a tour operator working with the Nordic countries or a Destination Management Company working with tour operators &amp; travel agencies in Scandinavia, you will find everything you need to promote Sweden as a destination to interested travellers. If you sell Sweden, or want to know more about the destination, we&#x27;re here to help.</p>

Sweden for Travel Professionals

If you sell Sweden, or want to know more about the destination, we're here to help.

Welcome to our Sweden Travel Trade website

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Cookies & analytics

Personal data policy

This website is run by Visit Sweden. We want as many people as possible to be able to use this website, and this document describes how visitsweden.com complies with the accessibility regulations, any known accessibility issues and how you can report problems so that we can fix them.

Accessibility statement

Code of Conduct

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

Contact us

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