Photo : Roger Borgelid/Visit Sweden

Travel Trade
Sweden for Travel Professionals

Promoting Sweden

Welcome to our Sweden Travel Trade website. No matter whether you are a tour operator working with the Nordic countries or a Destination Management Company working with tour operators & travel agencies in Scandinavia, you will find everything you need to promote Sweden as a destination to interested travellers. If you sell Sweden, or want to know more about the destination, we're here to help.

What's on?

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  • News from Sweden

    Special Events, newly opened accommodation, great restaurants and tips for your next cultural or active excursion - you will find more information here.

  • FAM trips

    Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators.

  • Travel Trade Newsletter

    Here you will find our latest news, tips and inspiration for tours to Sweden.

  • Practical Information

    We have put together a few articles with some useful information for you and your clients about Sweden.

Why Sweden?

Learn more about Sweden and why Sweden is a great country to visit.
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  • Swedish culture & lifestyle

    Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

  • Swedish Nature

    Sweden is a nature-lover’s paradise. No matter whether visitors desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.

  • Swedish Traditions

    Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.

  • Food and Beverage

    Food and drink are central to Swedish Lifestyle. Our food and drink balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something visitors are sure to enjoy.