Käringön

Check on the map of Sweden where you need help with your tours and get in touch with the travel trade contact of your choice. Explore this new function now ->

Find a local partner - with practical MAP function!

Visit Sweden - Ask a local

Swedish Workshop

From special events and new places to stay, to standout restaurants and ideas for your next cultural or active outing—you’ll find it all here.

News from Sweden

Stockholm archipelago

Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators.

FAM trips

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Here you will find our latest news, tips and inspiration for tours to Sweden.

Travel Trade Newsletter

Sign post

We have put together a few articles with some useful information for you and your clients about Sweden.

Practical Information

What's on?

Outdoor fika

Today’s Swedish lifestyle is modern, progressive and effortlessly cool—yet deeply rooted in traditions we love to share. One of the sweetest? Fika.

Swedish culture & lifestyle

Picking mushroom

Sweden is a nature-lover’s dream come true. Whether your clients are looking for big landscapes and bigger adventures, or simply want to pause and take it all in under the Northern Lights, they’ll find their own version of magic here.

Swedish Nature

Midsummer

Celebrate the Swedish way – traditions worth travelling for

Swedish Traditions

Food served at Lilla Bjers, Gotland

Food and beverage are at the heart of Swedish life, blending tradition with innovation, indulgence, integrity, and a strong connection to nature. Local ingredients are transformed into dishes that are sure to delight every visitor.

Food and Beverage

Why Sweden?

Are you presenting Sweden abroad and need images? Visit our official Sweden Image Bank with images and videos to use when promoting Sweden as a destination.

Sweden Images

Do you already have some thoughts about new Sweden travel packages, but do you want some help finding the right destinations and contacts? We are more than happy to help out! Just fill out this form so we have the details we need to help you get in touch with possible partners in Sweden.

Help with new travel packages to Sweden

Here you will find valuable Travel Trade contacts of various Swedish partners (regions, destinations and DMCs)

Contacts in Sweden

Check out our interactive Sweden map to find inspiration for new tours.

Find on the map

Shortcuts to resources if you are ready to start promoting Sweden as a destination

The Travel Trade toolkit

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<h2 data-block-key="hqqxx">Promoting Sweden</h2><p data-block-key="7x5m0">Welcome to our Sweden Travel Trade website. No matter whether you are a tour operator working with the Nordic countries or a Destination Management Company working with tour operators &amp; travel agencies in Scandinavia, you will find everything you need to promote Sweden as a destination to interested travellers. If you sell Sweden, or want to know more about the destination, we&#x27;re here to help.</p>

Sweden for Travel Professionals

If you sell Sweden, or want to know more about the destination, we're here to help.

Welcome to our Sweden Travel Trade website

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Cookies & analytics

Personal data policy

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Code of Conduct

We’re here to help you bring Sweden to life

Our Travel Trade team

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