Photo : Doris Beling/Folio/imagebank.sweden.se
WELCOME TOSweden for Travel Professionals
Promoting Sweden
Welcome to Sweden’s Travel Trade website. Here you'll find everything you need to promote Sweden as a destination to your customers. If you sell Sweden, or want to, we're here to help.
The Travel Trade toolkit
What's on?
News for Tourism Professionals
Here you will find tips and news about tourim relatic topics in Sweden
FAM trips
Visit Sweden regularly organises FAM trips for Travel Trade. Find out more.
Travel Trade Newsletter
Here you will find our latest news, tips and inspiration for your tours to Sweden.
Practical information
Good-to-have links to important information with regards to weather, traffic and security.
Why Sweden?
Swedish culture & lifestyle
Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.
Swedish Nature
Sweden is a nature-lover’s paradise. No matter whether your clients desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.
Swedish Traditions
Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.
Food and Beverage
Food and drink are central to Swedish Lifestyle. Our food and drink balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something your clients are sure to enjoy.
