Travel Trade
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Travel Trade

Photo : Asaf Kliger

Travel Trade
Sweden for Travel Professionals

Welcome to Sweden

Whether you’re a tour operator selling the Nordic region or a Destination Management Company working with partners across Scandinavia, this is your hub for everything you need to promote Sweden.

Here you’ll find inspiration, practical tools, and up‑to‑date resources to help you create and strengthen your Sweden offering. If you already package trips to Sweden, or are just getting to know the destination, we’re here to support you every step of the way.

What's on?

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  • The Swedish Prescription

    Sweden, the world’s first travel destination on prescription.

  • News from Sweden

    From special events and new places to stay, to standout restaurants and ideas for your next cultural or active outing, you’ll find it all here.

  • FAM trips

    Visit Sweden regularly organises familiarisation trips (FAM trips) for eligible travel advisors and tour operators.

  • Planning a package to Sweden? Use our map to find a local partner

    International tour operators and other travel professionals can find regional contacts, DMCs and destination partners to help them plan and develop packages.

  • Visit Sweden: Contact our Travel Trade Team

    Here you will find the contact details for the entire Travel Trade Team at Visit Sweden.

  • Travel Trade newsletter

    Sign up to receive our latest news, tips and inspiration for tours to Sweden.

  • Practical information

    We have put together a few articles with some useful information for you and your clients about Sweden.

Why Sweden?

Learn more about Sweden and why it is such a great country to visit.
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  • Swedish nature

    Sweden offers vast forests, open coastlines, and peaceful wilderness that inspire adventure and reflection. Whether chasing the Northern Lights or enjoying quiet moments outdoors, visitors find their own sense of wonder here.

  • Culinary Sweden

    Swedish food and drink blend innovation with deep respect for nature’s flavours. Fresh, local ingredients inspire everything from comforting classics to modern dishes that offer visitors a taste of creativity and care.

  • Swedish culture & lifestyle

    Swedish lifestyle blends modern creativity with cherished traditions, creating a calm, welcoming rhythm of life. One of the most beloved rituals is fika, where everyone can pause, connect and enjoy the moment.

Travel Trade Tools

Shortcuts to resources if you are ready to start promoting Sweden as a destination

Images of Sweden

Are you presenting Sweden abroad and need images? Visit our official Sweden image bank when promoting Sweden as a destination.

Help with new travel packages to Sweden

Ready to start planning but need help finding destinations and contacts? Fill out this form and we'll match you the right partners.

Contacts in Sweden

Here you will find valuable travel trade contacts of various Swedish partners, like regional tourism organisations, destinations and DMCs.

Toolkit Sweden

Here we provide you, as partners in the travel industry, with free sales and advertising materials: a wide range of images and videos, practical route suggestions and much more.