Welcome to Sweden’s Travel Trade website. Here you'll find everything you need to promote Sweden as a destination to your customers. If you sell Sweden, or want to, we're here to help.
Are you presenting Sweden abroad and need images? Visit our official image bank with images and videos to use when promoting Sweden as a destination.
Do you already have some thoughts about new Sweden travel packages, but do you want some help finding the right destinations and contacts? We are more than happy to help you out! Just fill out this form so we have the details we need to help you get in touch with possible partners in Sweden.
Here you will find valuable Travel Trade contacts of various Swedish partners (regions, destinations and DMCs)
Here you will find tips and news about tourim relatic topics in Sweden
Visit Sweden regularly organises FAM trips for Travel Trade. Find out more.
Here you will find our latest news, tips and inspiration for your tours to Sweden.
Good-to-have links to important information with regards to weather, traffic and security.
Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.
Sweden is a nature-lover’s paradise. No matter whether your clients desire to traverse majestic landscapes, experience a blood pumping, adrenaline-fueled adventure or simply awe under the Northern Lights, they’re sure to find it here.
Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.
Food and drink are central to Swedish Lifestyle. Our food and drink balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something your clients are sure to enjoy.