Photo : Jann Lipka/

"Luxury of a different nature"- Dalarna/ March 2024


FAM trip: Luxury of a different nature - Dalarna
For Benelux, Denmark, UK and DACH markets
See preliminary FAM trip itinerary here

If you are interested in participating in this FAM trip or if you have any questions please contact Gabriel Dorch, Senior Travel Trade Manager. Apply as soon as possible as availability is limited.

Region: Dalarna

Welcome to Dalarna

In Sweden, luminous summer days and serene winters weave our story. We think differently. Our progressive approach and our relationship with and care for nature have shaped our identity. And yes, for us fika is both a sixth sense and a seventh heaven. We are uniquely Swedish.

During this Luxury of a different nature FAM trip to Dalarna, you will experience how Sweden is a destination with luxury of a different nature.

Some highlights of the itinerary are:

  • Discover scenic views of Sweden by train
  • Try long distance skating on lake Runn (and ice bathing for the brave)
  • Go for some ice fishing and have a meal prepared over an open fire.
  • Experience tour skiing on ultra wide skis through untouched snow
  • Let the dogs lead you during a dog sledding tour
  • Learn a lot about the Samí culture in Idre Sameby
  • Swedish Fika
  • ...and so much more!

Check out our campaign Sweden - not Switzerland

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