Past FAM trips
FAM trips are one of the best ways to truly get to know Sweden — its regions, its people and the kinds of experiences you can package for your clients. Visit Sweden regularly organises these trips for eligible travel advisors and tour operators, in close collaboration with our dedicated partners across the country.
Each itinerary is carefully curated to showcase what’s new, sustainable and trade-ready. We visit both classic highlights and hidden gems, giving you a fresh perspective on Sweden as a destination.
Here, we’ve collected the itineraries from previous FAM trips for you to explore. Use them to spark ideas, discover new suppliers, and maybe even find a region you hadn’t considered before.
Enjoy browsing — and get inspired for your next great itinerary.
TIP: We have gathered all itineraries from past FAM trips here, so you can find inspiration and suitable suppliers for your own Sweden tours.
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Visit the Original Sweden - Uppsala & the Stockholm region
FAM trip: 2-6 June 2025
Visit the Original Sweden - Gothenburg (focus UK market)
FAM trip: 20-23 May 2025
Visit the Original Sweden - West Sweden for families
FAM trip: 12-15 May 2025
Visit the Original Sweden - Dalarna
FAM trip: 23-27 March 2025
Luxury of a different nature - Stockholm & Swedish Lapland
Region: Stockholm & Swedish Lapland
Luxury of a different nature - Stockholm Archipelago
Region: Stockholm Archipelago
Luxury of a different nature - By rail from Dalarna to the Wilderness Route
Regions: Dalarna - Inlandsbanan - Jämtland Härjedalen
Luxury of a different nature - A glimpse of Midsummer in Dalarna
Region: Dalarna
"Luxury of a different nature"- Swedish Lapland Arvidsjaur & Arjeplog/ March 2024
Region: Arvidsjaur and Arjeplog
"Luxury of a different nature"- Swedish Lapland Luleå and Kalix/ March 2024
Region: Luleå and Kalix
"Luxury of a different nature"- Dalarna/ March 2024
Region: Dalarna
Spellbound by Sweden FAM trip: Dalarna
Beer tasting at a local brewery - Crisp bread baking - Guided tour in one of Sweden's UNESCO World Heritage Sites - Swedish Fika ...and so much more!
Spellbound by Sweden FAM trip: Jämtland Härjedalen
Guided tour at Glösa Rock Carvings from the stone age - hike to either the waterfall Storfallet or towards the Västfjället mountain top depending on the weather - try Mountain Soda at restaurant Fjällhalsen is - visit the "wood enthusiasts" family Wikner´s in Persåsen - find your "Spellbound by Sweden" Hoverberget Nature Reserve - a relaxing Sauna and a dip in a mountain creek... and so much more!
Spellbound by Sweden FAM trip: Östergötland
Enjoy Göta Canal by bike and boat - Get spellbound on mythical mountain Omberg - Visit the Wetlands at Naturum Tåkern - Experience canoeing in your own lake - Make your own cinnamon rolls - ... and so much more!
Spellbound by Sweden FAM trip: Värmland
During this Spellbound by Sweden FAM trip to Värmland, you will experience our country’s nature in a way you’ve never done before. Spirits, trolls, elves and ‘näcken’ – discover Sweden’s mythological creatures.
Spellbound by Sweden FAM trip 2023 - Dalarna
Sauna experience 80 meters underground - Guided tour at nature reserves - Visit The Abandoned Village - Visit Sweden's highest waterfall - Hiking to the world's oldest tree - Swedish Fika - ...and so much more!
Spellbound by Sweden FAM trip 2023 - Malmö & Helsingborg
Porpoise safari - Beer tasting and brewery tour - Walking food tour Sunset kayaking & paddling - Guided bike tour - Wine tasting at a Swedish vineyard - Swedish Fika - ...and so much more!
Spellbound by Sweden FAM trip 2023 - Sundsvall & Höga Kusten
Roof climbing in Sundsvall - Site visit at the world's northernmost gin distillery - Bake your own Swedish flatbread - Get spellbound by Skuleskogens National Park - Experience the Via Ferrata to the top of the World Heritage - Step back in time at Mannaminne outdoor museum - Explore High Coast Whisky Swedish Fika - ...and so much more!
Discover the Originals FAM trip 2022 - Swedish Lapland
Welcome to Swedish Lapland - home to the original Kallax.
Discover the Originals FAM trip 2022 - Malmö & Helsingborg in Skåne
Welcome to Malmö & Helsingborg in Skåne - home to the original Stubbarp.
Discover the Originals FAM Trip 2022 - Småland & Öland
Welcome to Småland & Öland - home to the originals Bolmen, Målerås, Mörbylånga....
Discover the Originals FAM trip 2022 - Swedish Lapland
Welcome to Swedish Lapland - home to the original Kallax.
Luxury of a different nature - Rail & Hike in West Sweden
Region: West Sweden
Luxury of a different nature - Golden season in Kiruna area in Swedish Lapland (waiting list)
Region: Kiruna Region/ Swedish Lapland
Luxury of a different nature - Gothenburg
Region: Gothenburg