News from Travel trade team

From special events and new places to stay, to standout restaurants and ideas for your next cultural or active outing—you’ll find it all here.

Hotels and other accommodation

News and examples throughout Sweden

New and newly renovated hotels 2025
Whether you’re after a modern city break or a cosy countryside escape, Sweden’s line-up of special places to stay is set to grow in 2025. Here’s a taste of what’s new and noteworthy.
New and trendy hotels
Looking for some new accommodation? Here are some new and trendy hotels to keep an eye on.
Stay close to nature
Eco-lodges, historical cabins, floating hotels or glamping? In Sweden your guests can find unique accommodation, close to nature.
Special accommodation
Here you will find a selection of special and exciting accommodation that might suit your customers.
Camping in Sweden
Did you know that many Swedish Camping sites also offer cabins? You might find new accommodation for your guests here.
High quality Hostels
Hostels in Sweden are mostly very good B&B options. They often offer twin rooms with private facilities as well.

Transportation to and through Sweden

Here you will find news and tips for your tours to Sweden.

New direct flights to Dalarna
New direct flights to Scandinavian Mountains Airport in Dalarna - winter 2025/2026
Expansion Charter from France to Swedish Lapland 2025/2026
Transavia expands their routing from Paris to Luleå and will fly 3 times a week during winterseason 2025/2026.
Snälltåget: More winterdestinations 2024/2025
This winter 2024/2025, Snälltåget will connect the continent with Sweden with extended departures and bookable tours to and through Sweden.
New flights from UK to Malmö this winter
Sweden is one of two brand-new destinations announced by Jet2.com and Jet2holidays in response to strong demand from UK holidaymakers to explore a new city or enjoy a festive getaway this winter.
New direct winter flights to Sweden
New SAS direct flight routes from various countries to both Kiruna and Scandinavian Mountain Airport - Sälen/Trysil as well as extra flights to Åre-Östersund and Luleå during winter season 2024/2025. Vueling also starts a new winter flight between Paris Orly and Luleå.
New train connections to Copenhagen and Stockholm
Getting to Sweden by train is becoming easier than ever—thanks to new direct routes connecting key cities in Europe.
New flights to Stockholm from Canada/USA
Air Canada expands presence in Scandinavia with new flights to Stockholm launching summer 2024
Public Transport by electrical boat
Test the world’s first self-driving electric commuter boat
Improvements for Sweden by (night)train
Berlin-Hamburg-Stockholm will continue during winter
New flights from France to Sweden winter 2023/2024
Ryanair starts flights from Beauvais-Tillé to Stockholm Arlanda

Outdoor activities and sustainable experiences

Enjoy new cycling routes, discover nature with a local guide and more

From June 2025: Tastings and direct sales now permitted
Under the name gårdsförsäljning (farm sales), a new Swedish law permits the on-site sale of alcoholic beverages produced by the seller.
Quietly through nature – exploring by e-snowmobile
Many regions in Sweden now offer guided tours using electric snowmobiles – for example, in the Abisko area.
New hiking trail: Eriksbergsleden
On the 5 April 2025, the new 12-kilometre Eriksbergsleden trail opened and will become part of a continuous hiking route along the scenic Blekinge coast in southern Sweden.
New cycle route: "Jungfruleden"
Discover the newly inaugurated Jungfruleden – a well-marked cycling trail that winds through a variety of scenic landscapes between Harkskär and the historic ironworks of Axmar bruk in the Gävle area.
New cycle route: "The Swedish Fika Route"
Cycling meets coffee culture on the Swedish Fika Route, a scenic and slightly hilly trail through West Sweden where idyllic cafés and sweet traditions await.
Stockholm Archipelago Trail
In autumn 2024, a brand new 270-kilometre trail opened through the outer reaches of the Stockholm archipelago — inviting walkers and nature lovers to explore Sweden’s coast in a whole new way.
Re-opening of the public sauna in Gothenburg
The public sauna in Jubileumsparken will reopen in summer 2024. Let your guests try this architecturally exceptional sauna themselves!
Two Nominations "European Cycle Route of the Year 2024"
Both "Unionsleden" and "Cykelleden Skåne" made it to the finals! They are part of a broader network of national and regional cycling routes.
Göta Kanal Route - the 7th national cycle route!
On the 10th of June 2023, the "Göta Kanal Route" will be inaugurated as the 7th national cycle route of Sweden. This will add another well planned 220 km of wel
From train to trail
Hop on a train to reach some of Sweden’s most accessible hiking trails and discover Sweden’s varied nature and cultural sites.

Culture & Museums and other attractions

Find new museums and find more news about interesting cultural sites.

New museum in West Sweden
At the beginning of May 2025, a creative centre with a permanent exhibition by surrealist photo artist Erik Johansson will open in Götene near Lake Vänern.
Museum Collaboration
Worldglimpsing: Role Play and the Design of Alternate Realities
New cold bath house in Landskrona (Skåne)
From the beginning of 2025 visitors will be able to take a cold plunge and a hot sauna in this new cold bath house with an amazing view over the Öresund.
Discover the best view of Gothenburg and surroundings at 220m height
In spring 2025, Scandinavia's highest restaurant “EXO” and spectacular viewing platform will open in Karlatornet (69th floor) in Gothenburg.
New visitors centre for Hilma af Klint
The world's first center dedicated to the visionary Swedish artist Hilma af Klint will open on the island of Adelsö near Stockholm in the summer of 2025.
September 2024: Re-opening ArkDes (Stockholm)
After a reconstruction, ArkDes (the Swedish centre for Architecture and Design) will re-open on 27 September 2024.
April 2024: World of Volvo in Gothenburg
The "World of Volvo" is a landmark and meeting place in Gothenburg - next to Liseberg -, offering exciting exhibitions, concerts and culinary experiences
June 2024: Re-opening Gustaviaum in Uppsala
Gustavianum, Uppsala University’s oldest preserved building, houses a diverse array of historical collections dating back to the university’s founding in 1477.
Summer 2024: Re-opening Swedish Railway Museum Gävle
The Swedish Railway Museum tells the story of Sweden's railways, its people and its future.

Special Events & Anniversaries

Dates and events that might be good to know about when you plan your tours.

Kiruna named European Capital of Culture 2029!
With the concept “Movement. Below Ground. On Earth. In Space”, Kiruna impressed the jury with its bold cultural vision and innovative perspective.
A heroine turns 80!
In 2025, the world will celebrate 80 years of fantasy, courage and unforgettable adventures with Astrid Lindgren's most famous heroine, Pippi Longstocking.
Always in June: Celebrate Midsummer with us
From huge festivities to small charming events out in the archipelago, Learn more about celebrating Midsummer and where to join us.
Always in February: Jokkmokk Market, Swedish Lapland
The Jokkmokk Winter Market, with a history spanning over 400 years, has transformed into the largest winter festival in Northern Europe.
2024: 50 Years ago ABBA won the Eurovision Song Contest
In Brighton on April 6, 1974, ABBA won with their legendary song "Waterloo," which catapulted them to international fame.