Swedes love and cherish tradition and in one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration.
Many of Sweden's most noted traditions can be traced back to pagan times but If your clients are lucky enough to visit Sweden during a time of celebration, particularly at Midsummer or during the festive season, they’ll realise that many of the most loved customs have been adapted and adopted by individual families, groups of friends or even hotels, restaurants, bars, shops and attractions to suit our modern and diverse lifestyle of today.
Your clients also won’t fail to notice that many Swedish traditions are centered on eating great food, getting outdoors to enjoy nature and, of course, warm and welcome company, no matter what time of year the event takes place.
In one way or another, there are many, many ways your clients can join in the fun of a Swedish traditional celebration. You and they just need to know where to look. We hope this guide will help you but you can always ask your local partner who will always be happy to help.
Festivities to remember:
- Semlor season: pretty much from January to Easter
- Waffles Day: 25 March
- Walpurgis Night: 30 April / First day of spring: 1 May
- Midsummer: Midsummer’s Eve takes place on a Friday between 19 – 25 June
- Crayfish season: August
- Surströmming season: August
- Lobster season: 6 weeks from 20 September
- Cinnamon Bun Day: 4 October
- St Martin’s Day (Skåne): 10 November
- Lucia: 13 December
- Christmas is celebrated mostly on 24 December
Swedens favourite celebrations
Walpurgis Night (Valborg) and May Day
On the 30th of April all Swedes gather at night around bonfires to welcome spring time.
‘Midsommar’ or Midsummer
For many Swedes, Midsummer is the most important celebration of the year, even more so than Christmas.
Holiday Season in Sweden
The month of December and the build-up to the holiday season is an altogether magical time to visit Sweden.