The Introvert Travel Agency

Our new global communications initiative

Our latest campaign helps you engage travellers who prefer quiet, calm nature and relaxing fika moments over hectic bazaars and crowded city squares. In fact, introverts represent a large part of the global population, and Sweden has the perfect combination of a culture that values personal space and vast, accessible nature landscapes made for rest, reflection and recharging.

Why this resonates with travellers

The goal of this campaign is to position Sweden as the ultimate destination for travellers seeking an alternative to overcrowded, noisy and overhyped destinations. This audience represents a significant share of the global travel market*:

• 67% of travellers prefer destinations where social interaction is optional
• 41% identify as introverts
• 45% try to avoid crowds when choosing a destination
• 53% would pay extra for more peace, privacy or fewer crowds

Why travel professionals play a key role

With 48% of international travellers interested in Sweden preferring to book with the help of a travel professional** and Gen Z increasingly turning to travel agencies for expert guidance***, there is a real opportunity for your business.

Through this campaign, we not only aim to inspire travellers to choose Sweden for their next holiday, but also to encourage them to explore your Sweden offers, visit your website, and reach out to you or your team for help planning their trip.

When it comes to booking a holiday, trust, convenience, destination expertise and personalised recommendations matter. That's where travel professionals can make a real difference, helping travellers turn inspiration into a memorable Swedish experience.

We inspire travellers. You turn possibilities into bookable journeys

One of the goals of the campaign is to inspire potential travellers with real examples of what a holiday in Sweden could look like. The aim is then for them to contact you, so you can help plan and book the Sweden trip that suits them best.

How does it work?

After completing a short quiz on our consumer website, visitors are shown six different travel ideas, selected at random. These examples are designed to inspire and showcase the many different ways to experience Sweden.

The suggested trips span all parts of Sweden, different seasons, and a range of experiences, giving travellers a feel for what a holiday here can offer.

In short: we spark travellers' interest in Sweden. You turn that interest into bookable holidays.

How to make the most of the campaign

This campaign is not only an opportunity for Sweden to inspire and engage travellers, but also for you to attract new customers and drive interest in your Sweden offers. To help you maximise the opportunity, we've created a range of ready-to-use assets, campaign materials and local expert contacts. Explore the resources below to help you cater to your introverted travellers.

• Visit our B2C consumer campaign pages in English, Dutch, French and German for language-specific content
• Download high-quality campaign images of Sweden and - free to use for your own marketing
• Browse through our image selection
• Join the conversation with #visitsweden, #swedenforintroverts and #ofadifferentnature

Visit The Introvert Travel Agency - for real

Drop by The Introvert Travel Agency pop-up to discover more of Sweden.
No small talk required.

Germany: 14–17 October

Prinzenstraße 84.2, 10969 Berlin

France: 21–24 October

2 bis rue Commines, 75003 Paris

United Kingdom: 28–31 October

3 Paddington Street, Marylebone, W1U 5QD London