Outdoor fika

Fika

Outdoor Fika

Fika in nature

Fatherhood

Fjällbacka

Food served at Lilla Bjers, Gotland

Food and beverage are central to Swedish Lifestyle. Our food and beverage balance tradition with innovation, indulgence, integrity and nature, transforming ingredients that can be found locally into something visitors are sure to enjoy.

Food and Beverage

Lundhags, Swedish design

Sweden is one of maybe a handful of countries and locations that still enjoys defined seasons. With snowy winters, a short but delicate spring, bright summers under the midnight sun and gorgeous colors to enjoy during the autumn, there isn’t a bad time of year to visit Sweden.

Seasons, climate and weather

More on Swedish culture and lifestyle

Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

Swedish culture & lifestyle

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Swedish Workshop

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

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