Swedish Nature
Sweden is a nature-lover’s dream come true. Whether your clients are looking for big landscapes and bigger adventures, or simply want to pause and take it all in under the Northern Lights, they’ll find their own version of magic here.
Inspiration
Discover what keeps travellers returning to Sweden – inspiring articles that explore the people, places and moments that make it unforgettable.
Food and Beverage
Food and beverage are at the heart of Swedish life, blending tradition with innovation, indulgence, integrity, and a strong connection to nature. Local ingredients are transformed into dishes that are sure to delight every visitor.
Swedish Culture
How to experience it like a local.
ABBA, IKEA, Spotify, Volvo, Absolut: just a few global icons that have helped put Sweden – and Swedish culture – on the map. But as visitors quickly discover, the Swedish way of life is about more than dancing queens, ‘cars for life’ and flat-pack furniture (meatballs optional).
