Swedish Nature
Sweden is a nature-lover’s dream come true. Whether your clients are looking for big landscapes and bigger adventures, or simply want to pause and take it all in under the Northern Lights, they’ll find their own version of magic here.
Inspiration
Discover what keeps travellers returning to Sweden – inspiring articles that explore the people, places and moments that make it unforgettable.
Food and Beverage
Food and beverage are at the heart of Swedish life, blending tradition with innovation, indulgence, integrity, and a strong connection to nature. Local ingredients are transformed into dishes that are sure to delight every visitor.
Swedish Culture
The best ways to explore Swedish culture.
Abba, Ikea, Spotify, Volvo, Absolut; just five of the global brands that have helped to put Sweden and Swedish culture on the map. But, as visitors will discover, Swedish lifestyle is so much more than dancing queens, cars for life and furniture with a side of meatballs.
