Swedish nature
Sweden offers vast forests, open coastlines, and peaceful wilderness that inspire adventure and reflection. Whether chasing the Northern Lights or enjoying quiet moments outdoors, visitors find their own sense of wonder here.
Inspiration
Discover what keeps travellers returning to Sweden – inspiring articles that explore the people, places and moments that make it unforgettable.
Food and drinks
Swedish food and drink blend innovation with deep respect for nature’s flavours. Fresh, local ingredients inspire everything from comforting classics to modern dishes that offer visitors a taste of creativity and care.
Swedish Culture
How to experience it like a local.
ABBA, IKEA, Spotify, Volvo, Absolut: just a few global icons that have helped put Sweden – and Swedish culture – on the map. But as visitors quickly discover, the Swedish way of life is about more than dancing queens, ‘cars for life’ and flat-pack furniture (meatballs optional).
