Travel Trade
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Travel Trade

Pre-workshop tours are hosted by regional tourism organisations from around Sweden, showcasing Sweden as a destination of a different nature.

As a participating buyer, you will have the opportunity to visit and learn more about some of the most interesting destinations in Sweden.

Participating in a pre-workshop tour will give you an opportunity to experience a destination first-hand and meet local entrepreneurs and explore the local offerings of food, sights, activities and accommodations.

The number of participants per tour is limited, so be sure to select your interest in the registration process. Please note that all tours are subject to change.

17-21 April / Pre tour to Kiruna: A dose of the Arctic, where fjords meet mountains (5 days/4 nights)

Experience a city in transformation at the heart of Swedish Lapland
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  • Kiruna: A dose of the Arctic, where fjords meet mountains

    This pre tour is designed to capture the essence of Northern Sweden, blending powerful nature, winter adventures and an unforgettable sense of calm.

17-21 April / Pre tour: Northern Encounters: Arctic Sweden's design, nature and adventure (5 days/4 nights)

An immersive taste of northern Sweden before you head north for the workshop
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  • Northern Encounters: Arctic Sweden's design, nature and adventure

    Begin your Arctic journey in Arvidsjaur and discover the best northern Sweden has to offer. You'll stay in some of the region's most remarkable accommodation.

18-21 April / Pre tour to Dalarna, the cultural heart of Sweden (4 days/3 nights)

Experience the places where Sweden’s heart beats strongest
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  • Dalarna, the cultural heart of Sweden

    Learn more about the region and visit places that have played a significant role in Sweden’s culture.

18-21 April / Pre tour to Höga Kusten: Discover one of Sweden's fastest-growing outdoor destinations (4 days/3 nights)

This designated UNESCO World Heritage site is home to the world’s highest shoreline
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  • Höga Kusten: Discover one of Sweden's fastest-growing outdoor destinations

    This pre tour offers the chance to experience firsthand why Höga Kusten stand out as one of Sweden’s most desirable destinations.

20-21 April / Pre tour: Explore Stockholm on your own (1 day/1 night)

Everything you need for effortless exploration
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  • Explore Stockholm on your own

    Stockholm’s blend of waterfront beauty, vibrant culture, world‑class museums, cosy neighbourhoods, and island life makes it an ideal way to experience Sweden.

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