Swedish Workshop 2026 Kiruna

Welcome to Swedish Workshop 2026 Kiruna

It is with great joy and anticipation that we look forward to welcoming you on 21–22 April in Kiruna, Swedish Lapland. We are sure it will offer excellent opportunities for efficient and productive business meetings, and plenty of inspiration on how The Swedish Prescription can enhance your future travel packages to Sweden.

This year, the event is also closely aligned with The Swedish Prescription campaign. Our initiative highlights Sweden as the natural remedy to the stresses of modern life, offering experiences that restore balance, spark curiosity, and promote wellbeing.

During the workshop you’ll meet suppliers who bring this prescription to life through authentic, nature‑powered and culture‑rich offerings that resonate deeply with today’s travellers.

Register now for Swedish Workshop 2026 Kiruna

Extend your stay in Sweden with a pre or post tour

With growing global interest in nature, food and culture, as well as a desire for more meaningful and purposeful travel, Sweden and its suppliers are ready to show you how easily you can package the perfect experience for your customers.

Arranged together with regional tourism organisation, pre and post tours offer international tour operators a unique chance to explore Swedish regions and destinations firsthand.

During these tailor-made study trips, you will meet passionate local partners, try genuine experiences, and immerse yourself in Swedish nature, culture, cuisine, and lifestyle. Everything is focused on quality, export-ready products and sustainability – ready to be included in your own travel offerings.

When joining a pre or post tour you will: 

• Gain first-hand experiences of new destinations and products
• Build valuable relationships with Swedish partners
• Deepen your knowledge of Sweden
• Learn ways to inspire your customers with travel ideas
• Discover sustainable, bookable experiences open year-round

Register now for Swedish Workshop 2026 Kiruna