Travel Trade
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Travel Trade

Photo : Tina Axelsson/imagebank.sweden.se

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Marketing campaigns

Visit Sweden’s mission is to inspire the world to discover Sweden.
Through smart, creative marketing, we build a positive image of Sweden that sparks curiosity and drives travel. Our marketing campaigns are designed to reach broad international audiences and showcase Sweden as a destination that offers something truly special.

The Swedish Prescription

Sweden, the world’s first travel destination on prescription.
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The Edible Country

Creating the world's largest gourmet restaurant: the Edible Country
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Sweden (not Switzerland)

Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion.
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  • Visit the Original Sweden

    Visit Sweden is applying to trademark the country's name.