Communication of sustainable tours

Communicating Sustainable Travel in Sweden – Key Selling Points

Highlighting the sustainable aspects of a trip makes it easier for guests to make informed travel decisions. By clearly communicating sustainability features, you can strengthen your portfolio and meet the growing demand for responsible travel. Here are some key aspects to include:

Accommodation

• Sustainability certifications and eco-labels
• Climate-neutral or climate-positive initiatives
• Sustainable food and beverage options (locally sourced, organic, seasonal)
• Social responsibility – e.g., inclusive workplace, family-run business, commitment to staff training

Activities & Nature Experiences

• Guided tours operated by local providers
• Exploring nature with respect for Sweden’s Right of Public Access (‘Allemansrätten’)
• Concsious visits to national parks and protected nature areas
• Activities with no negative environmental impact
• Authentic Swedish experiences, including culture & lifestyle, traditions, arts & design, crafts, festivals, and events

Culinary Experiences

• Local food and beverages, from farm shops to award-winning restaurants
• Guided food tours, tastings, and cooking classes
• Swedish culinary traditions and specialties, such as the surströmming premiere or Midsummer delicacies
• Unique preparation methods, such as outdoor cooking over an open fire

Transport Alternatives

• Convenient travel options by train and public transport
• Exploring destinations on foot or by bike
• Availability of electric car rentals and charging stations

Local Sustainability Initiatives

In addition to the above, other regional sustainability efforts can be highlighted to provide guests with a more comprehensive understanding of the trip’s positive impact.

By integrating these aspects into marketing and sales materials, you make it easier for both resellers and end customers to choose sustainable travel options—while enhancing the appeal of trips to Sweden.