Sweden - a sustainable destination

Living sustainably is at the heart of everyday life in Sweden. We care deeply about nature and the environment, but for us, sustainability means much more. It’s about preserving and nurturing our culture, supporting local communities, and celebrating diversity. It’s ensuring visitors have the adventure of a lifetime, whether they visit Sweden today or in 20 years.

Sustainable travel should be fun, exciting, and rewarding — and that’s something Sweden truly embraces. We’re proud to be one of the world’s most welcoming and accessible countries, where visitors are part of a progressive society that seamlessly blends tradition with forward-thinking values.

Sustainability is woven into nearly every experience in Sweden. Whether it’s sharing a photo of a National Park, enjoying delicious local delicacies harvested that morning from the restaurant’s garden, or resting in a bed crafted by local artisans who likely built the very room you're in — sustainability is everywhere.

In larger hotels and chain brands, you’ll find more plant-based, organic, and locally sourced items on the menu. Guests are encouraged to reuse towels and bed linens, with savings going toward local environmental or community initiatives.

Many activity providers promote staying local and enjoying experiences close to home, while offering human-powered sightseeing options like walking, cycling, and kayaking tours. These activities are all part of Sweden’s allemansrätten (freedom to roam), allowing everyone to explore the country in the most enjoyable, sustainable way.

Of course, we’re not perfect. Many of our tourism businesses and destinations aren’t 100% sustainable yet, but we’re continuously working to improve. This commitment is why Sweden was one of the first countries to introduce an ecotourism charter — a step toward a more sustainable future for all.