Outdoor fika

Today’s Swedish lifestyle is modern, progressive, and cool, yet rooted in age old traditions that we love to share with anyone who visits.

Swedish culture & lifestyle

Drottningholm Palace

With 15 outstanding UNESCO world heritage sites and literally a museum to suit every taste, there is bound to be something for every kind of cultural or historic preference.

Swedish heritage & history

Outdoor restaurant

The best ways to explore Swedish culture. 
Abba, Ikea, Spotify, Volvo, Absolut; just five of the global brands that have helped to put Sweden and Swedish culture on the map. But, as visitors will discover, Swedish lifestyle is so much more than dancing queens, cars for life and furniture with a side of meatballs.

Swedish Culture

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Swedish Workshop

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

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