Food and Beverage

Food

Sweden’s food scene is vibrant, with a growing food tech startup community dedicated to creating sustainable, climate-smart, and organic solutions to global challenges. At the same time, Sweden preserves its culinary heritage, with centuries-old recipes taking centre stage during celebrations like Midsummer and Christmas. This blend of the old, new, and local is a key reason why Sweden is recognised as one of the healthiest, happiest, and most innovative countries in the world.

Culinary Celebrations

Sweden’s rich food culture spans the seasons. At Midsummer, expect pickled herring, dill-covered potatoes, and fresh strawberries. In autumn, kräftskiva (crayfish parties) are a must, while the West Coast celebrates lobster season from mid-September to early December. The Feast of St Lucia on 13 December, Cinnamon Bun Day on 4 October, and Semlor (cream buns) on Fettisdagen (Fat Tuesday) are all part of the Swedish foodie calendar. And of course, no visit would be complete without a Swedish fikav – a delightful coffee break, complete with cake, enjoyed year-round. Thanks to Sweden’s right of public access, visitors can even forage for fresh ingredients in nature to make their own treats.

Beverage

Drinks are as essential as food in Sweden, starting with the cultural institution that is fika. Whether enjoyed at a classic café, a trendy barista spot, or even over an open fire in nature, coffee is always at the heart of the Swedish social experience. Plus, Sweden’s tap water is some of the cleanest in the world – so why not fill up a bottle for the day?

Sweden is also known for its snaps, aquavit, and vodka, with new, creative beverages emerging constantly. Swedish wine has gained attention, with vineyards like Skivarps Gästgivaregård in southern Skåne and Blaxsta Vingård in Sörmland offering tastings. Over 350 microbreweries are scattered across the country, with Gothenburg standing as the undisputed microbrewery capital.

For a truly iconic experience, visitors can tour the Absolut Vodka Home Villa in Skåne or Stockholm’s Spritmuseum. Don’t miss a visit to the distilleries of celebrated brands like Mackmyra Whisky and Hernö Gin, which recently opened a new bar and hotel on the High Coast.

Sweden is also expanding its offering of organic, non-alcoholic beverages. For example, Rudenstams White Currant Sparkling, made in Småland, is even served at the Nobel banquet. Rudenstams is the only professional white currant grower in Sweden, and their farm shop and café are open to visitors year-round.

A Feast for Your Clients

With a thriving food scene, Sweden offers some of the best culinary experiences in the world. Research shows that around one-third of a travel budget goes toward food and drink, so your clients are sure to appreciate the high quality of meals, beverages, and experiences on offer. Thanks to pioneering chefs who bring the essence of Sweden into every dish, visitors will leave with unforgettable culinary memories – and plenty to share (or post on Instagram)!