About Sweden

Nestled between its Nordic neighbours to the east, west, and south, Sweden lies at the heart of Scandinavia. As the largest of the Nordic countries, Sweden is defined by its long coastline, vast archipelagos, dense forests, towering mountains, and countless lakes. Part of the country even lies north of the Arctic Circle. With a total area of 528,447 sq km and a population of just 10 million, Sweden is as spacious as Thailand or California.

The North of Sweden

The north of Sweden offers a wealth of unique experiences and a way of life that’s unlike any other. Set against the backdrop of the midnight sun or some of the world’s best Northern Lights sightings, visitors will experience unforgettable adventures. They might share a day with a Sámi family, dine on frozen rivers, or enjoy the thrill of husky sledding, cycling through vast national parks, or ice driving. With a range of accommodations, from the world-famous ICEHOTEL and Tree Hotel to award-winning spa retreats like Arctic Bath and Camp Ripan, plus private hideaways like Logger’s Lodge, visitors are truly spoiled for choice.

The north in figures

7 major rivers
5 UNESCO World Heritage Sites
11 National parks
Sweden's highest peak: Kebenekaise south 2097 m

Popular things to do in the region

Experience the Midnight sun or the Northern Lights
Stay at the ICEHOTEL
Experience Sápmi
Hike the High Coast

Central Sweden

Sweden’s central region offers a diverse mix of experiences throughout the year. From the vibrant city of Stockholm and its majestic archipelago to the UNESCO World Heritage site of Hälsingland, with its iconic decorated red farmhouses, the area blends adventure with cultural and traditional charm. Perfect for families and larger groups with varied interests, this region has something for everyone. Dalarna’s mountain ranges and vast forests are home to some of Scandinavia’s best skiing and biking resorts, while the historic university city of Uppsala and Värmland’s rolling hills and pristine lakes provide ideal settings for hiking.

Mid-Sweden in figures

5 major rivers
7 UNESCO World heritage sites
8 National parks
Sweden's largest lake; Vänern 5 650 km²

Popular things to do in the region

Experience the Stockholm Archipelago
Midsummer in Dalarna
Wildlife watching
Visiting the Medieval festival in Visby

Southern Sweden

From Skåne, the ‘Pantry of Sweden,’ to the world-renowned seafood of the West Coast, and the vibrant cultural and restaurant scenes in Malmö and Gothenburg, the south offers a rich variety of experiences. It’s not just a haven for food and art lovers — it’s also an idyllic escape into nature. Cycle through Småland, explore Gotland, surf off the beaches of Halland, or swim, kayak, and fish in thousands of lakes or the stunning West Coast archipelago.