Friends

Access to nature

Open-air bath

Festival time

Love

A society without litter

Summer holiday

Vintage shopping

Biking next to Göta Canal, Östergötland

If you are looking for a holiday destination which is not only unique and exciting but is also environmentally friendly and has a positive and lasting impact on the communities that they visit, then a trip to Sweden is perfect for them. Not only will visitors get one of the best trips they’ll ever have, but they’ll be also preserving our heritage, culture and communities, ensuring Sweden continues to be a magical destination in which to live, work or visit for many generations to come.

Sweden - the sustainable destination

A Sustainable destination

Swedish Workshop

We’re here to support and inspire you, our travel trade partners, to learn more about Sweden and to help you showcase Sweden.

Our Travel Trade team

Friends in Old Town

Visit Sweden’s offices are located in Sweden, Germany,  France, UK and China. Our presence in the Nordics, Benelux and the United States is handled by our international, multilingual team.

Markets and audience

Restaurant Oaxen Slip

We’re here to help you plan for and inspire your clients to visit Sweden; we want them to dream about their trip to Sweden and what it will be like. And we want you to have all the tools you need to achieve this and plan the perfect trips, programs and vacations.

Plan

Working with Visit Sweden

Mountains in Abisko

It’s time for your clients to experience something else. There are many reasons your clients should visit Sweden. They may want to be immersed in rejuvenating nature and unique culture, to discover some of the world’s best designers and handicraft producers, to munch delicious locally produced, sustainably sourced food, to meet fascinating people, to learn something new, to spa. Just a few reasons to get you started. Our ambition is to show you why Sweden is the perfect place for your clients, no matter if they’re history buffs, the most ardent of cyclists, travelling as a multi-generational family group or all of the above.

Why Sweden?

Key Facts about Sweden

Visit Sweden - B2C website (english)

Visit Sweden - B2C website (dutch)

Visit Sweden - B2C website (french)

There are many reasons your clients should visit Sweden. Our ambition is to show you why Sweden is the perfect place.

Why Sweden is the perfect place

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