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Visit Sweden is the official marketing company tasked by the Swedish government with promoting Sweden as a travel destination. Our mission? To help realise the vision that by 2030, Sweden will be the world’s most sustainable and attractive destination — powered by innovation. Now more than ever, travel should be meaningful, conscious and create lasting value – for our guests, local communities and the planet. Welcome to Sweden.

Planning a trip?

Explore our comprehensive websites, available in multiple languages, to help you plan a holiday that’s just right for you.