Swedish Workshop 2026 Kiruna

Welcome to Swedish Workshop 2026 Kiruna

With growing global interest in nature, food and culture, as well as a desire for more meaningful and purposeful travel, Sweden and its suppliers are ready to show you how easily you can package the perfect experience for your customers.

It is with great joy and anticipation we look forward to welcoming you on 21-22 April to Kiruna in Swedish Lapland. We are sure it will offer you great possibilities for efficient and productive business meetings.

Extend your stay in Sweden with a pre or post tour

Arranged together with regional tourism organisation, pre and post tours offer international tour operators a unique chance to explore Swedish regions and destinations firsthand.

During these tailor-made study trips, you will meet passionate local partners, try genuine experiences, and immerse yourself in Swedish nature, culture, cuisine, and lifestyle. Everything is focused on quality, export-ready products and sustainability – ready to be included in your own travel offerings.

When joining a pre or post tour you will: 

• Gain first-hand experiences of new destinations and products.
• Build valuable relationships with Swedish partners.
• Deepen your knowledge of Sweden.
• Learn ways to inspire your customers with travel ideas.
• Discover sustainable, bookable experiences open year round.

You will get the tools to create memorable and attractive Sweden trips for your customers, so let yourself be inspired and discover the authentic Sweden together with our Swedish destinations and the local partners.