ITB, Berlin 2025

Visit Sweden will be present at ITB Berlin 2025 with destinations, tourism suppliers and experience providers in our stand in Hall 18/ 500c together with the other Nordic countries. If you are interested in meeting with our co-exhibitors, you can either find them at the ITB Match & Meet platform or reach out to them directly via Mail:

Swedish partners 2025:

Swedish regions/ destinations

• Jämtland Härjedalen Turism
  Request a meeting at ITB:
  Anne Adsten (Senior Tourism Developer)
  Pauline Pedersenlundh (Project Manager)

• Region Kalmar Län (Visit Småland)
  Request a meeting at ITB:
  Kristina Bergman (Tourism developer)

• Smålands Turism (Visit Småland)
  Request a meeting at ITB:
  Hanna Glans (Project Manager)

• Stockholm/ Stockholm Archipelago
  Request a meeting at ITB:
  Marie Ostblom (Project Manager Stockholm Archipelago)
  Birgitta Palmer (Press officer)

• Swedish Lapland Visitors Board
  Request a meeting at ITB:
  Louise Johansson (Project Manager Market- and Destination Development)

• Turistrådet Västsverige (TRV)/ West Sweden Touristboard
  Request a meeting at ITB:
  Karin Gesouli (Travel Trade Manager)
  Ann-Charlotte Carlsson (Director Marketing & Communications)

• Visit Blekinge
  Request a meeting at ITB:
  Anna Eriksson (Marketing Communications Officer)

• Visit Dalarna
  Request a meeting at ITB:
  Tatjana Summermatter (Travel Trade Manager)
  Annika Enmalm (Press/PR Officer)

• Visit Halland
  Request a meeting at ITB:
  Nadja Leek (Business development)
  Rosi Magnusson (Business development)

• Visit Skåne
  Request a meeting at ITB:
  Josefine Carlsson (Travel Trade/ Head of nature tourism )
  Fredrik Albihn (Travel Trade / Concept manager)

• Visit Sweden
  Request a meeting at ITB:
  Gerlinde Anderberg ( Travel Trade Manager - Benelux) 5./6. March at ITB
  Ulrike Dziolloß (Travel Trade Manager DACH)
  Our PR-Team

Accomodation and experience providers

• IKEA Hotel & Museum
  Request a meeting at ITB:
  Malin Mansson (Sales Leader)
  Pontus Johansson (Sales Leader)

• Scandic Hotels
  Request a meeting at ITB:
  Trond Hauge (Sales Director Leisure Accounts)

• Strawberry
  Request a meeting at ITB:
  Carl Clazon (Strategic Distribution Manager)
  Jesper Ersbeck (Strategic Distribution Manager)

• World of Volvo
  Request a meeting at ITB:
  Therese Andersson (Commercial Director)
  Frode Andresen (Sales Manager Meeting & Events)

Transportation

• PAS - Professional Aviation Solutions GmbH
  Request a meeting at ITB:
  Ulrike Kiesler (Marketing Manager)

• SJ (Swedish railway)
  Request a meeting at ITB:
  Pernilla Hultsten (Head of International Sales)
  Malin Boshuis (Head of International Strategic Partnerships)

• Stena Line GmbH & Co. KG
  Request a meeting at ITB:
  Sunje Dorendorf (Commercial Manager)
  Eira Probst
  Mikko Jülich (Trade Director Germany)
  Martin Wahl (Group Sales & Distribution Manager)
  Ralf Seher (Sales Manager)
  Bryan Dijk (Commercial Manager)
  Chris Weijers (Regional Marketing Manager North Sea)

Incoming/ DMCs

• Haman Scandinavia
  Request a meeting at ITB:
  Florian Herbst (Senior Sales Manager)
  Sarah Bogatzki