Save the date! In addition to FAM trips, Visit Sweden arranges and takes part in activities in many regions across Sweden and in our key markets.
Here is a selection of planned events for 2026:
- ITB Berlin: 3–5 March
- Swedish Workshop Kiruna: 21–22 April
- Swedish Roadshow Europe: September
- Nordic Roadshow USA: October
- Swedish Workshop Online: 11–12 November
- Scandinavian Roadshow China: November
Keep an eye on this page and make sure you’re signed up for our Travel Trade newsletter to be the first to hear when new trips open for applications.
Please note that all dates and destinations may be subject to change.
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