FAM trips

Discover Sweden with a FAM trip

Visit Sweden regularly hosts trips for eligible travel advisors and tour operators. We work closely with our regional partners and local destinations to create immersive, hands-on experiences that help you get to know Sweden and all the amazing products you can offer your customers.

Who can join a FAM trip?

To get the most from these trips, we welcome travel industry professionals who:

• Work in the leisure travel trade (FIT or groups) and have purchasing or contracting authority within a company buying and packaging tourism services and selling them primarily in the market/s specified for this FAM trip, either directly or indirectly to the public
• Are currently promoting Sweden, or planning to
• Hold a confirmed annual budget across travel service categories (air, hotel, transportation etc)
• Aim to develop new business with the Swedish travel industry

Nothing that suits you just now?

If you don’t spot a suitable trip at the moment, don’t worry — there’s more to come. Sign yourself (or your team) up for our newsletter to hear about new FAM opportunities as they’re announced. In the meantime, explore past FAM itineraries for ideas, inspiration and useful contacts.