FAM trip: 12-15 May 2025
Most luxury brands have issues with replicas, or dupes. And this is true not only for luxury handbags, but for destinations, too. Sweden offers modern-day luxuries like tranquility, privacy, space and freedom. The luxurious four seasons? We have them all.
Some of the luxuries that make our country unique and definitely worth visiting are our free blue gems, exclusive islands, four-season stays, we’re open 24/7, private chauffeurs, we’re living the dream, our luxurious roots and timeless treasures.
It's only natural that the rest of the world wants to use our name and piggyback on our brand. And they are. Did you know that there are eight places in the world called Sweden? Check out our campaign Visit the Original Sweden.
During this Visit the Original Sweden FAM trip to Westsweden focussing on family vacation, we’ll teach you how to distinguish the original from the dupes and you will experience how Sweden is a destination with luxury of a different nature.
Some highlights we are planning for you:
- experience the Liseberg amusement park and the associated family-friendly Grand Curiosa hotel in Gothenburg
- visit the ‘World of Volvo’
- stay at the newly renovated Hotel Billingehus and experience nature and outdoor opportunities right on your doorstep
- learn more about Nordic nature in the animal park ‘Nordens Ark’
- discover the beautiful islands around Smögen on a family-friendly boat and fishing trip
- get to know the family-friendly accommodation Ramsvik Stugby & Camping and enjoy the surroundings on a hike or a visit to the sauna followed by a refreshing dip in the sea
- take part in a guided kayak dream tour
- get to know other great accommodation options in the region during site visits, such as Everts Sjöbod in Grebbestad and TanumStrand in Fjällbacka
You will find the full itinerary here: https://travefy.com/trip/6yw9rqqvxk9wqz2atbwm3rvlugv7awa
How to apply:
If you are a Travel Professional working with customers from our focus markets (United Kingdom, Germany, Austria, Switzerland, Netherlands, Belgium, France) and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Scandinavia. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.