Kiruna area - Swedish Lapland
If you have customers based in Germany, Switzerland, Benelux or France and you are interested in participating in this FAM trip or if you have any questions please contact Gabriel Dorch, Senior Travel Trade Manager. Apply as soon as possible as availability is limited.
Region: Kiruna Region/ Swedish Lapland
In Sweden, luminous summer days and serene, snow-draped winters help weave our story. We think differently. Our progressive outlook and deep connection with nature shape who we are. And yes — fika is both a sixth sense and a seventh heaven. We are uniquely Swedish.
Sweden is a canvas of contrasts: from wide-open wilderness to vibrant city life, from timeless traditions to bold innovations. Here, every visitor becomes part of the story.
During this Luxury of a different nature FAM trip to the Kiruna region in Swedish Lapland, you'll discover what makes Sweden a destination unlike any other — where luxury is found in nature, authenticity, and space to breathe.
Highlights of the itinerary include:
- Island hopping by boat in Europe’s northernmost archipelago
- A taste of Sápmi: hike, forage and cook your own lunch
- Spa session at the Swedish Sauna Academy
- Guided hike to the top of Mount Nuolja
- Time to unwind at the Aurora Spa
- A visit to the world-famous Icehotel — open year-round as both hotel and ephemeral art gallery
- Experience sustainable ecotourism in Jukkasjärvi
- And of course... Swedish fika
...plus much more to discover!
Check out our campaign: Sweden – not Switzerland