Photo : Fredrik Larsson

Our Travel Trade team

We’re here to help you bring Sweden to life

At Visit Sweden, we’re a team of curious communicators and passionate marketers — and we’re here to support and inspire you, our travel trade partners, to learn more about Sweden and share it with your clients. After all, it’s the perfect place for a trip.

There are plenty of ways to connect and collaborate with us:

  • Join our cooperative marketing campaigns
  • Partner with our press and PR teams to spread the word
  • Meet us at trade shows, workshops and other events
  • Sign up for webinars, online trainings or virtual meetups
  • Explore our research, insights, image and video bank
  • Apply for one of our familiarisation (FAM) trips
  • Or just drop us a line — we’re always happy to chat

And if your clients are looking for ideas, our traveller site is full of inspiration and practical tips to help them plan a Swedish adventure that’s just right for them.

Travel Trade Managers of Visit Sweden

Fancy a chat about Sweden? Our local Travel Trade Managers are just a message away.
Christina Steer, Head of Travel Trade
Gabriel Dorch, Senior Travel Trade Manager - UK & US
Dan Peng, Travel Trade Manager - China
Gerlinde Anderberg, Travel Trade Manager - Benelux
Ulrike Dziolloss, Travel Trade Manager - Germany, Austria, Switzerland

If you are working with the Nordics or other markets that are not specifically mentioned here, please contact our Head of Travel Trade Christina Steer.

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