We’re here to help you bring Sweden to life
At Visit Sweden, we’re a team of curious communicators and passionate marketers — and we’re here to support and inspire you, our travel trade partners, to learn more about Sweden and share it with your clients. After all, it’s the perfect place for a trip.
There are plenty of ways to connect and collaborate with us:
- Join our cooperative marketing campaigns
- Partner with our press and PR teams to spread the word
- Meet us at trade shows, workshops and other events
- Sign up for webinars, online trainings or virtual meetups
- Explore our research, insights, image and video bank
- Apply for one of our familiarisation (FAM) trips
- Or just drop us a line — we’re always happy to chat
And if your clients are looking for ideas, our traveller site is full of inspiration and practical tips to help them plan a Swedish adventure that’s just right for them.
Travel Trade Managers of Visit Sweden
Fancy a chat about Sweden? Our local Travel Trade Managers are just a message away.
Christina Steer, Head of Travel Trade

Gabriel Dorch, Senior Travel Trade Manager - UK & US

Dan Peng, Travel Trade Manager - China

Gerlinde Anderberg, Travel Trade Manager - Benelux
Ulrike Dziolloss, Travel Trade Manager - Germany, Austria, Switzerland
If you are working with the Nordics or other markets that are not specifically mentioned here, please contact our Head of Travel Trade Christina Steer.
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