Photo : Fredrik Larsson

Our Travel Trade team

We’re here to help you bring Sweden to life

We are a team of curious communicators and passionate marketers and we’re here to support and inspire you, our travel trade partners, to learn more about Sweden and share it with your clients. After all, it’s the perfect place for a trip. There are plenty of ways to connect and collaborate with us:

  • Join our collaborative marketing campaigns
  • Partner with our press and PR teams to spread the word
  • Meet us at trade shows, workshops and other events
  • Sign up for webinars, online trainings or virtual meetups
  • Explore our research, insights, image and video bank
  • Apply to join us on one of our familiarisation (FAM) trips
  • Or just drop us a line. We’re always happy to chat

If your clients are looking for ideas, our traveller site is packed with inspiring and practical tips to help you plan a Swedish adventure that’s just right for them.

Travel Trade Managers of Visit Sweden

Want to have a chat about Sweden? Our local Travel Trade Managers are just a message away.
Christina Steer, Head of Travel Trade
Gabriel Dorch, Senior Travel Trade Manager - UK & US
Dan Peng, Travel Trade Manager - China
Gerlinde Anderberg, Travel Trade Manager - Benelux
Ulrike Dziolloss, Travel Trade Manager - Germany, Austria, Switzerland
James Pearse, Travel Trade Communications Manager

If you are working with the Nordic countries or in markets that are not mentioned here, please contact our Travel Trade Communications Manager, James Pearse.

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