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Autumn hike by a lake

Granö Beckasin

Sleddogs in the woods

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Stockholm archipelago

Stockholm Pride

Visby city wall

Visit the Original Sweden: Archipelago ENG No Logo

Current campaign

Visit the Original Sweden (english)

Besuche das Original Schweden (deutsch)

Bezoek het Originele Zweden (Nederlands)

Suède Version Originale (François)

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More information about this campaign in various languages

Explore Visit Sweden's latest campaign, 'Visit the Original Sweden'—a playful initiative to trademark the country's name and highlight its unique identity.

Visit Sweden marketing campaign

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