Photo : Melker Dahlstrand

About Visit Sweden

Visit Sweden is the official marketing company tasked by the Swedish government with promoting Sweden as a travel destination. Our mission? To help realise the vision that by 2030, Sweden will be the world’s most sustainable and attractive destination — powered by innovation. Now more than ever, travel should be meaningful, conscious and create lasting value – for our guests, local communities and the planet. Welcome to Sweden.

Planning your own trip?

Explore our comprehensive websites, available in multiple languages, to help you plan a holiday that’s just right for you.


German: https://visitsweden.de/
French: https://visitsweden.fr/
Dutch: https://visitsweden.nl/

Follow us on social media for travel inspiration, updates and a closer look at Sweden: Facebook: https://www.facebook.com/VisitSweden/
Instagram: https://www.instagram.com/visitsweden/
Threads: https://www.threads.net/@visitsweden
Tiktok: https://www.tiktok.com/@visitswedenofficial
YouTube: https://www.youtube.com/VisitSwedenOfficial
Pinterest: https://se.pinterest.com/visitswedenglobal/
Weibo: https://weibo.com/visitsweden
Wechat: https://mp.weixin.qq.com/s/wsw4PynMVWYWRfNl0yjDAQ

Sweden – a destination of a different nature

Enjoy the video – a glimpse of the countless experiences Sweden has to offer your guests. (Turn on subtitles by clicking the “CC” button below the video).
Sweden – a destination of a different nature

Introduction Visit Sweden

Contact our Travel Trade Team

We're always happy to help you!
Contact our Travel Trade Team
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