Photo : Anette Andersson/Destination Lofsdalen

Examples of sustainability

In Sweden, sustainability is not only close to people's hearts, but is also reflected in a large number of certifications and initiatives.

Accommodation certifications

Sweden does not have a national sustainability certification programme for the hospitality industry. However, various certification labels for accommodation are widely recognised and commonly used. Here are a few examples.
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  • Swedish Welcome

    Swedish Welcome provides businesses in the hospitality industry with the opportunity to enhance both the guest experience and their sustainability practice

  • Green Key

    Green Key, a globally recognised eco-certification for the hospitality industry, is widely represented across many regions in Sweden.

  • The Nordic Swan Ecolabel

    The Nordic Swan Ecolabel is a prestigious environmental certification widely adopted by accommodation providers and hotel chains across Sweden.

Examples of regional initiatives and certifications

In Sweden, extensive efforts are being made across all aspects of sustainable and tangible tourism development, with strong commitment and a keen focus on regional uniqueness. Here are some examples.
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  • Nature's Best

    Sweden’s only sustainability certification for nature experiences, including accommodation offerings, meeting standards recognised by the GSTC from 2023.

  • Responsible Tourism Västerbotten

    The initiative for sustainable experiences based on the GSTC criteria, formerly known as ‘Västerbotten Experience’, will be further developed in 2025.

  • Initiative West Sweden: "Stepping up Sustainability" (Hållbarhetsklivet)

    Guided by four core principles, this initiative brings together businesses across western Sweden to collaboratively advance sustainable tourism.

  • Initiative Gotland: "Sustainable Place"

    This EU project brings together local tourism businesses with the goal of transforming Gotland into a sustainable, year-round place to live and thrive.

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