Welcome to the official Visit Sweden channel – your guide to exploring Sweden, a place where nature, culture and innovation meet.
In Sweden, nature is always close at hand – and open for everyone to enjoy, thanks to the Right of Public Access (‘Allemansrätten’). Take a dip in clear city waters or one of the country’s 100,000 lakes. Taste your way through everything from traditional Swedish meatballs with lingonberries to cutting-edge cuisine shaped by the seasons.
Explore iconic Swedish design – created with simplicity, sustainability and everyday life in mind.
Whether you’re after quiet reflection or time together with friends and family, Sweden offers space: space to roam, space to breathe, space to just be.
We look forward to welcoming you – when the time is right.