Welcome to the official Visit Sweden channel – your guide to a country where nature, culture and innovation go hand in hand.
In Sweden, nature is always nearby – and free to explore, thanks to the Right of Public Access (Allemansrätten). Swim in clean city waters or one of more than 100,000 lakes. Hike, forage or simply enjoy the quiet.
Taste your way through Sweden, from classic meatballs with lingonberries to innovative cuisine shaped by the seasons.
Discover iconic Swedish design – rooted in simplicity, sustainability and everyday life.
Whether you’re seeking stillness or time with loved ones, Sweden offers space. Space to roam, to reconnect, to just be.
We look forward to welcoming you – when the time is right.
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