We know your clients look to you for fresh inspiration – and that it’s easier to sell a destination when you’ve experienced it yourself. That’s why we’ve put together this content bank, packed with copy, images and videos to bring Sweden’s magic to life.
Ready-made copy
We’ve created text that you can copy and paste directly into your own marketing materials – no permission needed. It’s here to make your life easier, especially when highlighting those lesser-known corners of Sweden we’re so proud of.
Just a note: please don’t lift text from other areas of the Visit Sweden website for SEO purposes.
Copy available for download
Why Sweden - All the reasonsThe Holiday Season in SwedenPractical Information when in SwedenFree-to-use videos for marketing
We’ve also produced a suite of inspiring videos, designed especially for the travel trade.
- Available in English, German and French
- Includes a 1:44-minute video and three 20-second clips, perfect for social media
- Videos are free to use in your marketing activities
If you’re using the unedited version the Visit Sweden and EU logos must remain at the end of the film.
If you'd prefer to add your own logo, music or messaging, feel free – just make sure to use the versions labelled CLEAN in the filename.
Keep in mind: The videos are meant to feel neutral and flexible – showcasing the experience of Sweden, without pinpointing exact locations or naming featured characters or attractions.
Curious? You'll find the download links in the right-hand column.