Looking for itinerary ideas that celebrate Sweden’s wild beauty, rich culture and creative charm? Explore these sample journeys across northern Sweden through Norrbotten, Swedish Lapland, Västerbotten, Jämtland Härjedalen, Ångermanland, Medelpad and Hälsingland. Each one offers a unique taste of the Swedish experience—seasonal, sensory and seriously unforgettable.
Luxury of a Different Nature: Luleå & Kalix (Late winter/Early spring)
Photo : Fredrik Ludvigsson / Scandinav
In this sample itinerary through Luleå and Kalix, your clients will discover that Swedish luxury doesn’t always come with chandeliers and champagne. Think silent snow-covered forests, starlit skies, and steaming outdoor saunas. It’s the luxury of space, stillness and connection to nature. Read the full itinerary here.
Luxury of a Different Nature: Arvidsjaur & Arjeplog (Late winter/Early spring)
This journey deep into Swedish Lapland blends vast wilderness with Sámi culture and local culinary traditions. Visit during the magical ‘fifth season’—a time when snow lingers, rivers melt, and nature gently shifts. Every season brings a different story, but all of them are unforgettable. Read the full itinerary here.
Discover the Originals: Luleå & Kiruna (Swedish Lapland)
Photo : Jennifer Wikström/Gammelstad Visitor Centre
Kallax is more than an IKEA shelf—it’s a seaside village outside Luleå, famous for its surströmming (fermented herring) festival, where locals and VIPs share laughs, music, and very acquired tastes. This itinerary invites you to explore Sweden’s quirkiest corners, rich in tradition and humour. Read the full itinerary here.
Discover the Originals: Luleå, Boden & Kalix (Swedish Lapland)
Photo : Peter RosénSwedish Lapland
Bolmen, Skärhamn, Kallax, Toftan… Recognise the names? IKEA borrowed them from real Swedish places. Now it’s time to see the originals. This trip invites travellers to go beyond the catalogue and experience the soul of the places behind the products. Read the full itinerary here.
Spellbound by Sweden: Sundsvall & High Coast
Photo : Fredrik Lewander
Climb rooftops in Sundsvall, visit the world’s northernmost gin distillery, and bake your own flatbread. Then head for Skuleskogen National Park and conquer a Via Ferrata with views over a UNESCO World Heritage landscape. There’s also Swedish fika, whisky tasting, and time travel at the quirky Mannaminne museum. Read the full itinerary here.
Spellbound by Sweden: Jämtland Härjedalen
Photo : Anette Andersson/Destination Lofsdalen
Start with a guided tour of prehistoric rock carvings at Glösa. Then hike to a mountain waterfall or panoramic viewpoint—weather decides the route. Taste locally made “mountain soda,” visit a woodcraft family in Persåsen, explore Hoverberget Nature Reserve, and end the day with a sauna and a dip in a wild mountain creek. Read the full itinerary here.