Find a local partner
Sweden is a big, beautiful country with a lot of ground to cover — and even more to discover. Luckily, there are plenty of travel trade-friendly businesses and passionate local experts ready to help you craft unforgettable experiences for your clients. Whether you’re planning a cross-country adventure or something more off the beaten track, it’s worth connecting with a regional or local destination marketing organisation, an incoming tour operator or a destination management company. They know their area better than anyone and can help you create travel packages and itineraries that are relevant, seamless and full of that extra something. Below, you will find helpful trusted contacts from Sweden’s regions and destinations — plus a selection of experienced Scandinavian tour companies to collaborate with. Think of it as your shortcut to building smarter, more meaningful itineraries with the people who know Sweden best.
Regions & destinations
Northern Sweden
Norrbotten
Either season there a variety of activities, both action-filled and also calm with a focus on wellness.
Boden is the woodlands and the river valleys, a nice cozy city center, and a vast and long history of Swedish defense, Boden Fortress. Nature and culture are always present either if you stay at the world renowned Treehotel or Arctic Bath, or at a city hotel or hostel. At the famous Treehotel and Arctic Bath, where design and architecture are a part of the experience, offer luxury and hospitality. In the summertime, the midnight light is a fantastic experience and, in the wintertime, the northern lights are one of the highlights for our visitors. The autumn in Boden is a beautiful season with its crisp air and beautiful colors.
Get in contact
Name: Rickard LundkvistE-mail: [email protected]Phone number: +46 76 106 05 93Adress: Kungsgatan 40, 961 46 BodenHeart of Lapland
heartoflapland.comHeart of Lapland is the Eastern part of Swedish Lapland.
It consists of Haparanda, Kalix, Pajala, Överkalix and Övertorneå. This is a region so beautifully unspoiled, alongside the ocean, rivers and lakes with mountains, woods and valleys surrounding. From northern lights and a magic winter wonderland to midnight sun and twice as much summer, this is a place of rich culture and vibrant minority languages. You can explore our way of life in charming villages with friendly locals or in slow-scale accommodations nearby the last remaining wilderness.
Get in contact
Name: Jessica WennbergE-mail: [email protected]Phone number: +46 705 59 03 73Adress: Tornedalsvägen 12 D, 984 31 PajalaKiruna
www.kirunalapland.seWe share our everyday lives, which are far from ordinary.
Kiruna is home to Sweden's highest mountains, the world's largest underground iron ore mine, the original ICEHOTEL and is considered the space capital of Europe. Here in the norternmost part of Swedish Lapland, the contrasts are as beautiful as they are numerous, almost infinite. You will find a variety of activities for all seasons. Winter months with blue, arctic light, and the Northern Lights dancing across the skies. Later in the season there will be the midnight sun and the Arctic Autumn is a visual spectacle of light and colour where nature's pantry is rich. The Sámi has taught us that there are actually eight seasons, seasons that are very important for their reindeer herding. Kiruna is undergoing an exciting transformation. The entire town is about to relocate because of the mine and the ore deposits. But our warm welcome and wild countryside surrounding the town will still be here to greet you, just as they've always done. We have the raw materials, the culture, the experiences. Share our everyday lives, which are far from ordinary.
Get in contact
Name: Louise JohanssonE-mail: [email protected]Phone number: +46 730737318Adress: Malmvägen 9B, SE-981 30 KirunaLuleå Business Region
visitlulea.seLuleå is arctic adventure under the midnight sun.
It is bathing in a river and kayaking towards the horizon. The midwinter cold, the wind and the never-ending light from the midnight sun has shaped a vast and tranquil archipelago. Food is defined by local ingredients, award winning chefs and international influences. Luleå is a city rich in culture and the possibility for excursions are many.
Get in contact
Name: Karin ÅbergE-mail: [email protected]Phone number: 46 702882690Adress: Kungsgatan 23A, 972 31 LuleåSwedish Lapland (Swedish Lapland Visitors Board)
www.swedishlapland.comThe destination Swedish Lapland covers 25% of Swedens total area.
But it is still quite unknown for a large part of the world. And even though it can feel remote it is easy to reach by plane, train, bus or by car. This is the arctic Sweden and one of only 7 places in the world where you can experience the Arctic. The region features mountains, forests, marshes, large rivers, archipelagos, and sea. It is the only part of Sweden that borders two countries, and this has influenced the region greatly.
When the northern lights season is over, a period of never-ending light and midnight sun begins with up to 100 days of midnight light per year and the summer adventures feel endless. At the end of the summer the circle is completed, and darkness returns. The auroras can yet again be seen dancing in the skies and visitors can experience an easily accessible winter wonderland.
Swedish Lapland is home to world sensations such as the Icehotel and Treehotel, but also genuine, authentic, and small-scale tourism with focus on people and encounters. We invite guests from all over the world to share our everyday arctic life and our way of living.
Get in contact
Name: David LindE-mail: [email protected]Phone number: +46 70 559 03 73Adress: Storgatan 30, 972 32 Luleå, Sweden
Jämtland
Destination Östersund
destinationostersund.sehttps://destinationostersund.se
Get in contact
Jämtland Härjedalen Turism
jht.seJämtland Härjedalen is a twin province boasting majestic scenery, rich culture and sustainable gastronomy. It’s a paradise for hikers and bikers, with the best skiing in Sweden to boot.
The Jämtland and Härjedalen region consists of two neighbouring provinces with so much in common they’re often referred to as a singular unit; ‘Jämtland Härjedalen’. Occupying a lofty 63° latitude in the central-west part of Sweden, the breath-taking scenery spans mountains, deep forests and numerous lakes including Storsjön, Sweden’s fifth largest. Its unspoilt nature provides the perfect habitat for elks, reindeers, bears, wolverines, musk oxen, arctic foxes and rare bird species.
This year-round eco-tourism hotspot offers a diverse range of activities – from thrilling mountain bike rides and hikes to kayak adventures, fishing, forest bathing and skiing in the top resorts of Åre and Vemdalen or smaller destinations like Lofsdalen and Funäsfjällen. Jämtland Härjedalen has a solid tourism heritage, having welcomed pilgrims on the famous St. Olavsleden that snakes through the region on its way to Nidaros Cathedral in Norway’s Trondheim, for some 1,000 years.
Get in contact
Name: Anne AdstenE-mail: [email protected]Phone number: +46 70 327 39 09Adress: Rådhusgatan 44, SE-831 34, ÖSTERSUND
Västernorrland
Destination Sundsvall
destinationsundsvall.seThe High Coast Of Sweden/Höga Kusten
www.hogakusten.comWe are a tourism board that will give you all the keys and contacts you need for a visit in The High Coast Of Sweden.
Thousands of years of land uplift have led to a dramatic landscape here in Medelpad in northern Sweden that gives endless opportunities for activities and outings. Experiencing the High Coast on foot is fantastic! We have a wide range of hiking trails and viewpoints with panoramas that you will never forget. Few places in Sweden have such varied terrain as the High Coast, and this makes for a great outdoor life. Great fishing can be had in our large number of lakes, streams and rivers and along our coastline. But the High Coast is just as good for those who want to take it easy and just “be”.
Västerbotten
Swedish Lapland (Swedish Lapland Visitors Board)
www.swedishlapland.comThe destination Swedish Lapland covers 25% of Swedens total area.
But it is still quite unknown for a large part of the world. And even though it can feel remote it is easy to reach by plane, train, bus or by car. This is the arctic Sweden and one of only 7 places in the world where you can experience the Arctic. The region features mountains, forests, marshes, large rivers, archipelagos, and sea. It is the only part of Sweden that borders two countries, and this has influenced the region greatly.
When the northern lights season is over, a period of never-ending light and midnight sun begins with up to 100 days of midnight light per year and the summer adventures feel endless. At the end of the summer the circle is completed, and darkness returns. The auroras can yet again be seen dancing in the skies and visitors can experience an easily accessible winter wonderland.
Swedish Lapland is home to world sensations such as the Icehotel and Treehotel, but also genuine, authentic, and small-scale tourism with focus on people and encounters. We invite guests from all over the world to share our everyday arctic life and our way of living.
Get in contact
Name: David LindE-mail: [email protected]Phone number: +46 70 559 03 73Adress: Storgatan 30, 972 32 Luleå, SwedenVisit Skellefteå
www.visitskelleftea.seSkellefteå is situated in Västerbotten, the southern entry into Swedish Lapland with plenty of space.
A countryside of dense forest, more than 500 000 acres. Wild rivers, more than 1500 lakes and mile upon mile of coastline. Skellefteå’s coastline is more than 300 km, along the Bothnian Bay. Add to that an endless stream of cliffs, marshes and open spaces as well as an archipelago with more than 200 islands. The archipelago outside Skellefteå has more than 200 islands and is easily in the summer by boat taxi. In the winter, the Bothnian bay freezes and creates a harsh yet spectacular scenery. This all combined makes Skellefteå a dynamic and unique arena for genuine experiences.
Get in contact
Name: Saleta BeiroE-mail: [email protected]Phone number: + 46 702 812705Adress: Nygatan 49, SE-93131 SkellefteåVisit Umeå
visitumea.seCultural highlights, architectural pearls, first-class food, and untouched nature.
The university city of Umeå with its 130,000 inhabitants, is the largest city in Västerbotten, northern Sweden. The town has a youthful, international, and innovative feel. The 3000 birch trees in the city centre, together with several parks, make Umeå a beautiful green city during the summer. Along the majestic Umeälven river, that runs through the centre, people of all ages gather for a walk or just for a break. Unspoilt nature, dense forests, six rivers and the rolling Baltic sea are all just around the corner. The wild river Vindelälven is one of Sweden’s National rivers. Wherever you are in Umeå region, it is never far to the sea, a river or a lake.Erja Back
Get in contact
Name: Erja BackE-mail: [email protected]Phone number: +46 70 647 62 78Adress: Skolgatan 57 E, 903 29 UMEÅ
Middle Sweden
Södermanland
Destination Eskilstuna
visiteskilstuna.seWe invite you to discover your very own Eskilstuna.
Eskilstuna is a small big city in Södermanland, large enough to offer a wide selection of restaurants, shopping, culture, entertainment and activities. Most attractions are within walking distance surrounded by water and green spaces.
Meet the wild animals in Parken Zoo or take a stroll in the small town of Torshälla. Hike on one of the many trails, treat yourself to a refreshing dip in Lake Mälaren. Learn about the proud industrial history of Eskilstuna, beginning at the Rademacher orges (Rademachersmedjorna) and carrying on to the Munktellmuseet (museum), where you can see the very first tractor in Sweden. Many of the experiences in Eskilstuna are environmentally friendly, for example the world’s first Recycling Mall – ReTuna.
Get in contact
Name: Helen StrömbergE-mail: [email protected]Phone number: +46 70 340 26 57Adress: Munktell Science Park, Portgatan 3, 633 61 EskilstunaNyköping
www.visitnykoping.seOn the east coast, an hour south of Stockholm, Nyköping is one of Sweden’s oldest towns.
Discover the historic town centre, the lively restaurant scene, the rugged, unspoilt beauty of the archipelago, and the warm welcome extended to visitors. Nestled between the sea and the country estates of Sörmland, Nyköping offers something for everyone, from nature reserves to sporting and cultural events. The rest of the world is within easy reach, with Stockholm Skavsta international airport right on the doorstep. Welcome to a vibrant meeting place by the sea. Welcome to Nyköping.
Get in contact
Name: Maria SäfverbladE-mail: [email protected]Phone number: +46 155 24 80 80Adress: Näringslivets hus, Västra Storgatan 38, 611 32 NyköpingStockholm Archipelago
www.stockholmarchipelago.seStockholm Archipelago is one of largest archipelagos in Sweden.
With a fantastic water landscape, the Stockholm archipelago offers a wide range of experiences. Stockholm Archipelago is a regional destination bureau owned by 8 municipalities, Stockholm City Council, the County administrative board of Stockholm and the Stockholm Archipelago foundation, we work with marketing and development of the destination for the international visitor.
Get in contact
Name: Marie ÖstblomE-mail: [email protected]Phone number: +46 761 228580Adress: Drottninggatan 33, 11151 StockholmSTUA (Stockholm Country Break)
stockholmcountrybreak.comTake a Stockholm Country Break in the regal county of Sörmland.
Sörmland is located south of the capital city Stockholm, between Lake Mälaren and the Baltic Sea. Castles and manors give the region much of its character, there are some 400 castles and manor houses, surrounded by parks, treelined avenues and meadows.
Most of the manor houses are private homes, while others have become museums. Many have a completely new life as hotels, course centres and topclass restaurants. Concerts, Christmas markets and other events take place a several manors every year.
The landscape with its lakes, archipelago and waterways provides countless opportunities for boat trips, angling, canoeing and other activities, like walking on the 1000 km Sörmlandsleden trail or cycling on the Näckrosleden trail. A relaxing tour by car through the winding country lanes is an ideal way of discovering a distinctive slice of Sweden’s culture and history. Idyllic small towns like Nyköping and Mariefred are perfect for a gentle stroll or for visiting small shops, cafés and restaurants.
Get in contact
Name: Henrik StebergE-mail: [email protected]Phone number: +46 155 22 27 72Adress: Gästabudsvägen 10, 611 31 Nyköping
Västmanland
Destination Sala
www.destinationsala.seThe countryside of Sala offers a lot of exciting activities in nature.
Destination Sala in Västmanland is found where the plains of Uppsala and agricultural land of Mälardalen meet the dense forests of Bergslagen. Find tranquility and a lot of space, but also find a charming city center with shops, cafés, restaurants and events. The countryside of Sala offers a lot of exciting activities in nature, from taking a walk with an alpaca to beaver safaris. Hiking and biking trails in the middle of wilderness. Canoeing in the surroundings around Sala Silvermine’s water system. You can stay at cozy B&B:s in different parts of the destination. Try farm life and “be a farmer” for a day or a weekend at a sustainable farm and enjoy an outdoor cooked lunch.
Get in contact
Name: Carina ErikssonE-mail: [email protected]Phone number: 46 738668136Adress: Rådhusgatan 15, 733 33 SalaVästmanland Turism
regionvastmanland.seVästmanland’s forests offer award winning wildlife experiences, hiking- and biking trails.
Lakes and farmlands provide opportunities for cycling, hiking and canoeing, and even a hammock forest! Idyllic small towns, such as Sala and the medieval town of Arboga are perfect for slow travel and Svartådalen is an area for rest, with lovely B&Bs and Farm Stays. Västerås, by Lake Mälaren, offers comfortable hotels and culinary experiences, with trendy The Steam Hotel as the highlight. Västmanland Tourism aim to develop a sustainable destination. Most of the companies we represent participate in the Swedish Welcome sustainability/quality assurance program or are certified with the "Nature's Best" label.
Get in contact
Name: Henrik WesterE-mail: [email protected]Phone number: 46 704187959Adress: Region Västmanland, Regionhuset, Ingång 4, 721 89 VästeråsVisit Västerås
www.visitvasteras.comVästerås in Västmanland has a stunning location on the banks of Lake Mälaren.
With an archipelago dotted with small islands, it can all be reached by boat. Or by tour skates once the ice thickens. How about the pristine nature, where you can hike or cycle tour. There are destinations for history buffs and bon vivants, from the skypiercing spires of our cathedral, to Sweden’s most ancient burial site at Anundshög, to the award-winning Steam Hotel and Utter Inn underwater hotel. Thrill-seekers can be thrilled at Kokpunten waterpark and golfers can enjoy playing well-known courses. And not forgetting charming and cobblestoned Kyrkbacken, the old wooden-housed area of the city. It is probably this unique mix that makes Västerås the place it is.
Get in contact
Name: Pernilla TörngrenE-mail: [email protected]Phone number: +4621 39 01 01Adress: Kopparbergsvägen 10, 722 13 Västerås
Stockholm
Destination Sigtuna
www.destinationsigtuna.seSigtuna, Sweden's first town - was built as a political and religious center of power over 1000 years ago.
A unique place to discover. You will find us less than one hour from Stockholm and Uppsala in Uppland. Sigtuna is easily accessible with public transport, car, boat or why not by plane via Stockholm-Arlanda Airport. Come to Sigtuna and visit the picture-perfect medieval town with runestones, ruins and castles and relish in our beautiful surroundings. Enjoy paddle tennis, mountain-bike weekends with friends or go for round of golf. It´s easy to explore the landscape and the nature lake Mälaren has to offer. We have welcomed visitors for over 1000 years. This is a place where the past meets the future. Welcome to a sustainable destination!
Get in contact
Name: Alexander KercevicE-mail: [email protected]Phone number: +46 704 462 285Adress: Stora gatan 33, 193 35 SigtunaDestination Södertälje
destinationsodertalje.sehttps://destinationsodertalje.se
Get in contact
Stockholm Archipelago
www.stockholmarchipelago.seStockholm Archipelago is one of largest archipelagos in Sweden.
With a fantastic water landscape, the Stockholm archipelago offers a wide range of experiences. Stockholm Archipelago is a regional destination bureau owned by 8 municipalities, Stockholm City Council, the County administrative board of Stockholm and the Stockholm Archipelago foundation, we work with marketing and development of the destination for the international visitor.
Get in contact
Name: Marie ÖstblomE-mail: [email protected]Phone number: +46 761 228580Adress: Drottninggatan 33, 11151 StockholmVisit Stockholm (Stockholm Business Region)
www.stockholmbusinessregion.comVisit Stockholm is the official visitors bureau of Stockholm.
We promote and develop the Stockholm region as a travel destination, with the aim to increase the number of international bed nights. We are here to help you, whether you are a meeting planner, event organizer or professional within travel trade. We have all the tools and inspiration you need to promote Stockholm. Looking forward to meet you!Anna Swalbring
Get in contact
Name: Anna SwalbringE-mail: [email protected]Phone number: +46 (0)8-508 285 68Adress: Fleminggatan 4 SE-112 26 Stockholm
Uppsala
Destination Uppsala
destinationuppsala.seUppsala in Uppland has a rich and inspiring range of cultural activities and exciting events.
Together with whole of Sweden’s history – all in one place.
The tourist attractions are numerous and exciting. In addition, there is beautiful nature, both in the centre of town and close by. For travellers Uppsala is only 30 minutes away from Stockholm and 18 minutes from Stockholm Arlanda Airport by train. In the city the distances are short, and you can easily walk to any sight or attraction. Uppsala is today a modern city yet retains a small-town feel. It’s Sweden’s fourth largest city and home to two universities, a rich cultural life and beautiful scenery.
Get in contact
Name: John RinghE-mail: [email protected]Phone number: + 46 725237611Adress: Stationsgatan 22, 753 40 S-UppsalaVisit Roslagen -
www.roslagen.seRoslagen - the coastal countryside of Stockholm.
Come find your place in Roslagen – the archipelago landscape for relaxation and adventure – throughout the seasons! Enjoy the cliffs and sandy beaches, the deep forests and flower meadows.
Go by bike, by foot or on horseback. Go kayaking or fishing in summer, or long-distance skating on shiny winter ice. Spend time in a historic iron works village with its museums, guided tours, cultural events, art, food, and accommodation. Visit picturesque towns for culture and history, culinary experiences, and handicrafts. Welcome to the coastal countryside within easy reach of Stockholm, Arlanda and Uppsala – to a slower pace and to a step back in time!
Visit Roslagen is a regional destination company in Uppland, responsible for marketing and development of the destination. We offer packages, FAMtrips and press visits.
Get in contact
Name: Malin HellkvistE-mail: [email protected]Phone number: +46 0730 888 155Adress: Lilla Brogatan 3B, 761 30 Norrtälje
Örebro
Örebrokompaniet
www.visitorebro.seÖrebro, in the heart of Sweden, is known for its beautiful city center, in which has retained much of the old architecture.
Right in the middle of the town is Örebro’s most famous sight, the impressive medieval Castle. Other popular attractions are the picturesque old town Wadköping and Gustavsvik resort with indoor+outdoor bathing and a 5-star camping site. Just 20 minutes west of Örebro is the hilly area Kilsbergen, perfect for hiking and mountain biking. East of the city is Sweden’s fourth largest lake, Hjälmaren, that can be experienced from the lovely Katrinelund resort or the cosy island Vinön.
Get in contact
Name: Sanna RosellE-mail: [email protected]Phone number: +46 705702970Adress: Köpmangatan 9, 702 10 ÖrebroRegion Örebro (The Heart of Sweden)
www.theheartofsweden.comÖrebro county - The Heart of Sweden is situated 2 hours from Stockholm.
There are plenty of things to discover and explore. 2 National parks, gastronomic food, manors, hotels and cottages close to the nature, cosy wooden towns, bicycling- and hiking trails in a wild landscape. The adventure is closer than you think!
Get in contact
Name: Linda GustafssonE-mail: [email protected]Phone number: +46 19 602 71 40Adress: Eklundavägen 1, 70217 Örebro
Gävleborg
Region Gävleborg
The county of Gävleborg is made up of two provinces;
Hälsingland to the north and Gästrikland in the south. Come here to enjoy the wildlife, the culture, the outdoor life and primarily disconnect from our chaotic daily lives in truly magnificent surroundings. Wild forests, native wildlife, charming accommodations & UNESCO world heritage sites are the highlights of our incredible, small and personal environment. We don’t do 5-star resort hotels, but we do do luxury-in-experience.
Get in contact
Dalarna
Visit Dalarna
www.visitdalarna.seDalarna is often called “Sweden in miniature”.
The Dalarna landscape is one of mountains, waterfalls and rivers, deep forests with woodland lakes and open rolling farmland. Perfect country for hiking, skiing, cycling, skating, canoeing and other outdoor adventures. Much of the popular imagery of Sweden, culturally and geographically, is from Dalarna; a pretty red-painted cottage by a glittering lake in the evening sun, people in brightly-coloured folk costumes dance and swirl in celebration of Midsummer and of course the Dala-horse.
All very Swedish. All very Dalarna.
Get in contact
Name: Tatjana SummermatterE-mail: [email protected]Phone number: +46 722 492245Adress: Vasagatan 6, 795 30 Rättvik
Värmland
Visit Värmland
visitvarmland.comVisit Värmland is the Regional Tourism Organization for the region of Värmland in the middle of Sweden.
We work with matchmaking and product development. We also work to help travel organizers to find the right kind of activities, sights, and accommodations suitable for groups and individual travelers. In Värmland you can enjoy nature activities, culture, and culinary experiences. It is always close to the nature with many forests, lakes and rivers perfect for hiking, biking, canoeing, kayaking, timber rafting, fishing, skiing and so much more.
Get in contact
Name: Cajsa JanssonE-mail: [email protected]Phone number: +46 54 776 60 03Adress: Norra Strandgatan 17, 652 24 Karlstad
Southern Sweden
Västra Götaland
Borås
boras.comhttps://boras.com/en
Get in contact
Destination Läckö-Kinnekulle
www.vastsverige.comDestination Läckö-Kinnekulle is location in Skaraborg, West Sweden.
Between Sweden's two largest lakes Vänern and Vättern, it provides the best possible conditions for enjoyable days.
An obvious starting point for your visit here is Lake Vänern with a 220 km long coastal strip and an archipelago with 22,000 islands, cobs and skerries. A tip is to start at Naturum visitors center, Vänerskärgården - Victoriahuset where you will find everything from, exhibitions, restaurant, and accommodation right next to Läckö Castle. Hike and cycle on Kållandsö or on beautiful Kinnekulle, enjoy food prepared from local ingredients and experience the cozy atmosphere in the small town of Lidköping.
Get in contact
Name: Anna Ohlin EkE-mail: [email protected]Phone number: +46 510 20096Adress: Gamla Rådhuset, Nya Stadens torg, 531 31 LidköpingDestination Uddevalla
www.vastsverige.comUddevalla – the heart of Bohuslän in West Sweden.
Surrounded by bare rocks, the salty ocean, mountains with lush forests and rich greenery, Uddevalla is situated by the calm waters of Bohuslän’s beautiful inner archipelago. Here, you can experience boat trips, hike to historic outlooks or swim in the ocean from a heritage property. It was the Norwegians who named the city Oddevall in 1498 and also named Byfjorden, the body of water that winds its way into the city centre along the coastal landscape. Uddevalla is a perfect starting point for experiencing the whole city and this beautiful region of Bohuslän.
Get in contact
Name: Roger SalomonssonE-mail: [email protected]Phone number: +46 73 072 86 00Adress: Södra Hamnen 2, 45142 UddevallaGöteborg & Co
goteborgco.seChoosing Gothenburg should be easy.
Contact us if you are a professional in MICE or the event industry, travel/trade or media. We can help you find the way. Göteborg & Co, including the Gothenburg Convention Bureau, is the official tourism organisation of Gothenburg.
Get in contact
Name: Petra GamerdingerE-mail: [email protected]Phone number: +46 31 368 42 24Adress: Johan Willins Gata 3, 416 64 Gothenburg, SwedenNext Skövde
www.nextskovde.seSkövde in West Sweden is located in between the two biggest lakes in Sweden; Lake Vänern and Lake Vättern.
Close to the city center is the table mountain Billingen with a recreation area filled with opportunities for biking, hiking and winter activities.The town is surrounded by nature reserves and recreational areas. Skövde has a lot of small shops and several malls where you can enjoy great shopping. The city is filled with culture, entertainment, food and sports – all year round. And best of all – it’s easy to get here. It takes only an hour from Gothenburg, and two from Stockholm.
Get in contact
Name: Charlotte BackmanE-mail: [email protected]Phone number: +46 70 500 44 66 50Adress: Stationsgatan 3B, 541 27 SkövdeVisit Trollhättan-Vänersborg
trollhattan.sehttps://trollhattan.se/en/homepage
Get in contact
Visit Västkusten (earlier on: Bohuslän Turism)
visitvastkusten.nuWelcome to the Swedish west coast and southern parts of Bohuslän!
Close to Gothenburg reveals a stunning and accessible archipelago along Sweden´s west coast. Tjörn, Orust, Stenungsund, Kungälv and Marstrand offers something for everyone. Visit a car free island with cobbled streets, experience a sauna with a dip in the ocean or visit a fortress. Stay in top luxury hospitality on a world-famous remote lighthouse, one of many hotels just by the sea or sleep in a tent on a guided tour.
We love art, culture and nature and happily mix them together. Don´t miss the Nordic Watercolour museum or Sculpture in Pilane, a sculpture exhibition with world-leading artists is arranged in the middle of the Bohuslän cultural landscape, with its grazing sheep and traces from the Stone Age. We will be happy to assist on how to find suitable favourite spots for your needs.
Get in contact
Name: Anna HaraldssonE-mail: [email protected]Phone number: +46 709 376542Adress: Fregatten 2 444 30 StenungsundWest Sweden
www.westsweden.com’Stepping up Sustainability’ is West Sweden’s joint initiative for sustainable tourism.
Public and private stakeholders in tourism are acting together towards a more sustainable society.
In West Sweden it’s never more than three hours to a vibrant city, wilderness teeming with wildlife, or the rocky coastline and picturesque fishing villages. Highlights include island hopping in one of the world’s most accessible archipelagos, hiking and cycling through unspoiled nature and unforgettable kayak tours, on lakes and on the sea. West Sweden is a gastronomic delight as well, making good use of an abundance of local produce from the sea, with its shellfish, and the land with its forests, plains and lakes.Get in contact
Name: Karin GesouliE-mail: [email protected]Phone number: +4631818347Adress: Bergslagsgatan 2, 411 04 Göteborg
Halland
Destination Falkenberg
www.falkenberg.seFalkenberg is so much more than a place; it’s a lifestyle.
Situated in the middle of Halland everything is close at hand and convenient here. Magnificent nature just around the corner, fun excursions for the whole family, lots of events to choose from and real, locally grown ingredients that result in flavorful culinary creations. Let us to help you discover all of Falkenberg’s little gems.
Get in contact
Name: Caroline AnderssonE-mail: [email protected]Phone number: +46 34 688 69 61Adress: Holgersgatan 11, 311 34 FalkenbergDestination Halmstad
www.destinationhalmstad.seThe picturesque city of Halmstad is situated on the Swedish west coast in Halland.
For more than a hundred years, we’ve been famous for our relaxed lifestyle and long, sandy beaches. Enjoy a long drink or an excellent meal at one of our famous restaurants, chill out on the beach or take a hike in our deep wilderness to spot a moose or dip your toes in a waterfall – all in one day.
Discover our historical city center with its Danish legacy and narrow, winding roads and wide shopping streets lined with outdoor seating and delightful cafés and bars. Learn about the renowned local painters at one of our museums or go for a public art walk and find statues made by legendary artists such as Pablo Picasso and Carl Milles.
Get in contact
Name: Johan Persson KlappingE-mail: [email protected]Phone number: +46722082628 (Johan), +46766985702 (Alexandra)Adress: Fredsgatan 5, 302 46 HalmstadVisit Halland
www.visithalland.comHalland - a coastal heaven for nature lovers and foodies
With its perfect blend of spectacular coastline, rural countryside and deep forests – featuring towering sand dunes and secluded lakes – this Swedish coastal region is a natural beauty. Everything here is close by, making it easy to experience the full essence of Swedish lifestyle, with striking contrasts in nature just a short distance apart.
Discover excellent biking and hiking, both along the scenic coast and through the lush inland, or spend time with locals to enjoy the renowned cuisine that has put Halland on the gastronomic map. Combine all this with picturesque small towns rich in culture and thrilling outdoor activities – a wholesome and authentic Swedish experience is promised!Get in contact
Name: Nadja LeekE-mail: [email protected]Phone number: +46 73 306 00 25 (Nadja), +46 70 112 11 10 (Rosi)Adress: Södra vägen 9, 302 38 HalmstadVisit Hylte -
www.visithylte.seWelcome to a wonderful stay in our idyllic and lake-rich region in Halland.
Here you are never far from fine fishing waters, first rate canoe experiences, calm bathing opportunities, inspiring bicycle routes and beautiful walking trails. Or why not travel back in time by visiting our interesting museums, picturesque cultural heritage sites and well-kept rural community centers? By the way, did you know that Elias M. Fries, the “Linnaeus of fungi”, was born in Femsjö? Or that the original parents of the world’s largest documented family lived and worked here? Take the opportunity to visit to the exciting Fries Museum in Femsjö, and to walk in the footsteps of the Långaryd family. In winter, we can offer downhill slopes with ski lifts, bandy rink and an artificial snow facility with cross-country ski trails and a ski playground for children. You’ll also find small-scale shopping, arts and crafts, culinary experiences and pleasant accommodation.
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Name: Lena Hagman BogrenE-mail: [email protected]Phone number: +46 73 3718214Adress: Storgatan 8, 314 80 HyltebrukVisit Kungsbacka -
www.visitkungsbacka.seKungsbacka is located on Sweden’s west coast in Halland, a twenty-minute drive from Gothenburg.
The destination offers first class shopping, the cycle path Kattegattleden, outdoor activities, exciting excursions, and unique cultural environments steeped in history. The city was founded at the beginning of the 16th century, and was Danish until 1645. The town centre is characterised by the old wooden houses, and offers a picturesque atmosphere with cafes, restaurants, and shops. The River Kungsbackaån meanders through the town, falling into the Kungsbackafjorden Fjord. On the other side of the fjord is Tjolöholm Castle, Sweden’s only Tudor castle.
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Name: Anna FrykmanE-mail: [email protected]Phone number: +46 70 083 33 82Adress: Syréngatan 1, 483 81 KungsbackaVisit Laholm -
www.visitlaholm.seCome and see for yourself! Welcome!
Laholm is the municipality that unashamedly appears right between the west coast divas Halmstad and Båstad. Here you can combine scenic experiences with action-packed adventures, great art and cultural history. In Laholm you will find long cycling trails, steep ski slopes, Halland County’s oldest city center and Sweden’s longest sand beach. For example.
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Name: Nathalie SandbergE-mail: [email protected]Phone number: +46 (0)430-152 56Adress: Humlegången 6, 312 30 LaholmVisit Varberg
visitvarberg.seVarberg, a gem on the Swedish westcoast.
Varberg is a town that is close to everything. Weather you want to take a dipp in the sea or go hiking in the woods or be active on a bike or try your skills on a surfboard. Maybe just relax and have a good meal and botanize among the little shops in the cute city centre.
Jönköping
Destination Jönköping
jkpg.comhttps://jkpg.com/en
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Smålands Turism
www.visitsmaland.seSmålands Turism is the official tourist organization in northern Småland.
Our job is to guide travel organizers to the right kind of accommodation and activities suitable for groups and individual travelers. We support with match making, pictures, fam trips and much more. Småland in southern Sweden welcomes you to its forests and over 5 000 glittering lakes, many perfect for fishing and canoeing. There are trails for hiking and cycling, and the king of the forest (the elk) can be spotted if you are lucky! Furniture and internationally renowned design are closely associated with Småland, as well as the picturesque destinations Eksjö, Gränna and the island in Vättern – Visingsö. Accommodation of various kind suitable for different guests and demands are available.
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Name: Hanna GlansE-mail: [email protected]Phone number: +46 36 35 12 74Adress: Vallgatan 8, 553 16 Jönköping
Kalmar
Destination Kalmar
kalmar.comhttps://kalmar.com/en/kalmar.html
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Ölands Turismorganisation
en.oland.seÖland is the Swedish people’s own summer paradise.
The Swedish royal family has for generations returned here to enjoy their summer vacation. The island combines historical and cultural treasures with an unique nature and charming beaches.
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Name: Marcus KarlssonE-mail: [email protected]Phone number: 0046 485 888 05Adress: Träffpunkt Öland 102, 386 33 FärjestadenRegion Kalmar län
www.visitsmaland.seThe Region Kalmar County represent the eastern part of Småland and the island of Öland.
Our five big destinations are Astrid Lindgren's Vimmerby, Västervik, Kalmar, Öland and The Kingdom of Crystal.
Öland is the Swedish people’s own summer paradise. The Swedish royal family has for generations returned here to enjoy their summer vacation. The island combines historical and cultural treasures with an unique nature and charming beaches.Småland is the stretched-out province with both the mystical forests and lakes inland and the magical archipelago along the coastline. Seeing the surroundings and sceneries is like stepping in to the books of Astrid Lindgren.
Västervik Framåt AB
www.vastervik.comhttps://www.vastervik.com
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Vimmerby -
www.vimmerby.comVimmerby, a place to experience!
The wide range of activities offers many days of experiences in the genuine, small town of Vimmerby. Step into the stories, visit the film locations of Katthult and Noisy Village, or sneak around the gardens where Astrid Lindgren once played. Kiss a five-hundred kilo moose in Småland’s best moose park, challenge yourself among the treetops, take a tour with a horse and wagon, explore the mystical national park and enjoy all the other fantastic activities nearby. Bring the family and experience them together; there is something for everyone!
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Name: Piroska KallayE-mail: [email protected]Phone number: +46 492 31010Adress: Rådhuset 1, 59837 Vimmerby
Kronoberg
Destination Småland
www.visitsmaland.seThe official tourist organization in South Småland.
We help guide travel organizers to the right kind of accommodation and activities suitable for groups and individual travelers or other special requests. We support with match-making, contacts, pictures, fam trips and much more.
Småland is internationally known for its nature, culture and creativity. Visit the Kingdom of Crystal (Glasriket) or the epicenter of IKEA with the world's only IKEA museum and hotel. Visit Åsnen, the national park with a unique archipelago, a 700 km shoreline and more than a thousand islands. Welcome to Småland!Växjö
upplev.vaxjo.sehttps://upplev.vaxjo.se/english/experience-vaxjo
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Gotland
Gotlands Förenade Besöksnäring
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Östergötland
Inga Lindström Land
www.ingalindstrom.comYou will find Inga Lindström Land south of Stockholm.
Since 2003, the films of the beloved Inga Lindström series have been shot along the Baltic Sea coast south of Stockholm. The impressive settings, including romantic manor houses and breathtaking natural landscapes with archipelagos, make the Inga Lindström films worth seeing.
These beautiful places aren't just movie sets; they really exist. Even without film crews and props, they are just as idyllic as in the Inga Lindström films. Vadstena, Finspång, Linköping, Söderköping, Norrköping, Nyköping, Oxelösund, and Trosa aim to provide inspiration on the website www.ingalindstrom.com on how you can spend your vacation in "Inga Lindström Land."
Norrköping
visit.norrkoping.sehttps://visit.norrkoping.se
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Vadstena
info.vadstena.seIn Vadstena, you find yourself right in the midst of history, among castles, courtyards, monasteries, and medieval buildings. The picturesque and cozy city center with cobblestone streets and old preserved wooden houses is charming, authentic, and alive.
Throughout the year, events, activities, and experiences are organized with our fantastic surroundings as the backdrop. Don't be surprised if you encounter a theater company in the square or hear opera as you stroll along the cobblestone streets. Here, we cherish traditions while also daring to try new, unexpected things. Because the interesting happens in the encounter between history and the future, old and new. And we're good at that.
Vadstena is one of the world's pilgrimage destinations, and people from all over the world come here to hike, visit the Monastery Church, or simply find peace and tranquility in our beautiful surroundings. And there is plenty of that.
Nature is diverse and remarkably close. Here, you'll find Omberg, Lake Tåkern, the beautiful fertile plains of Östergötland, and then there's Lake Vättern. Residents literally walk down to the beach in their bathrobes for a morning swim - all year round, and right in the middle of the city, there's both a sandy beach and a guest harbor. No wonder people feel good about being here.
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Name: Sofie JorsellE-mail: [email protected]Phone number: +46 702152937Adress: Storgatan 28 59231 Vadstena SwedenVisit Linköping & Co
visitlinkoping.sehttps://visitlinkoping.se
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Skåne
Kristianstad
kristianstad.sehttps://kristianstad.se/en/turismupplevkristianstad.6384.html
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Malmö
www.visitmalmo.seMalmö is Sweden's third largest city and the central hub in Southern Sweden.
Malmö is more than a city. Malmö is meetings, food and laughter. A place where people create experiences for others to enjoy – theater, food, art and music. Here you’ll meet the promising young designer, the chef pushing culinary boundaries, the director tackling the important topics and the up-and-coming band recording their first album.
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Name: Marie ÅkessonE-mail: [email protected]Phone number: +46 708341235Adress: Lugna gatan 84, 21159 MalmöVisit Helsingborg
visithelsingborg.comhttps://visithelsingborg.com
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Visit Lund
visitlund.sehttps://visitlund.se/en
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Visit Skåne
visitskane.comFrom stately homes to secluded cottages, city-hype to natural wilderness.
There’s so much for people to see and do in Skåne. Just 20 minutes away from Copenhagen airport, this area in the south of Sweden offers great activities like hiking, biking or canoeing in stunning landscape, national parks with virgin forests or cliffs rising from the sea, and some of the best golf in Europe – all in just a few hours’ drive. And you can camp anywhere. Visit a castle, check out life as it was in a museum, or enjoy great-tasting food and wines in anything from a Michelin-starred restaurant to cozy cafés.
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Name: Sofie BrooméE-mail: [email protected]Phone number: + 46 725 752 099Adress: Dockplatsen 26, 211 74 Malmö
Blekinge
Visit Blekinge
www.visitblekinge.seWelcome to Blekinge!
It's a little enchanting and beautiful destination with surprisingly close to all destinations. Enjoy islands hopping, sunbathing on archipelago cliffs, sandy beaches, lakes, wilderness and the thick forest with bright green meadows. Did you know that the sun also shines a little more hours
than other places in Sweden? Well, that makes your stay even better. Explore the historic naval base; it's a part of the maritime world heritage. Taste the locally produced food, experience music, arts, crafts and family things to do.Get in contact
Name: Linda SjunnessonE-mail: [email protected]Phone number: +46 709 627334Adress: Christopher Schrödersgatan 9, SE-374 36 Karlshamn, SwedenVisit Karlskrona
www.visitkarlskrona.seKarlskrona – a World Heritage Site and the capital of the region of Blekinge.
Karlskrona is spread across 30 islands and boasts a remarkable number of fascinating fortresses and fortifications, available on guided tours or to explore on your own. Blekinge county in Sweden’s southeast might be the country’s smallest province but prepare for mighty experiences! The varied terrain ranges from peaceful pastures to stunning archipelago – home to nearly 50 nature reserves. In fact, Blekinge archipelago has been named a UNESCO Biosphere Reserve.
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Name: Pär IsraelssonE-mail: [email protected]Phone number: +46 455 30 48 05Adress: Skeppsbrokajen 4, 37132 Karlskrona