3Nov

Swedish Workshop, UK 2025

Save the date: 3 November 2025 | Central London | Swedish Workshop UK is a recurring trade event that brings together Swedish tourism suppliers, regional organisations, DMCs, and representatives from Visit Sweden – all under one roof. Join us in central London on 3 November 2025 for a day of pre-booked meetings designed to help you discover new travel products, strengthen relationships, and get inspired for future itineraries. With focused, one-to-one meetings and plenty of time to connect, Swedish Workshop is your chance to explore the very best of Sweden – in just one day.

Event information

When: 3 November 2025

Where: London, UK

  • Takes place the day before WTM – perfect timing to attend both events
  • Tailored for tour operators and travel designers working with the UK market
  • Meet Swedish suppliers, regional tourist boards and DMCs
  • 20-minute pre-booked meetings – you choose who to meet and when
  • Flexible format – no need to stay all day; select the time slots that work for you
  • Enjoy a Swedish buffet lunch and traditional fika served throughout the day
  • Strengthen existing partnerships and discover new opportunities

If you're a Tour Operator or Travel Designer targeting the UK market and would like to take part, please contact Gabriel Dorch, our Senior Travel Trade Manager - UK & US, for more information: Gabriel Dorch