Swedish Workshop Online 2026

Virtual matchmaking

Swedish Workshop Online is a virtual matchmaking event hosted by Visit Sweden. It’s an opportunity for the international travel trade to connect with Swedish tourism suppliers in a series of one-to-one meetings and make plans for the future.

The Swedish Workshop Online is, as always, designed for tour operators and travel trade professionals, including buyers, product managers and contracting managers in both the FIT and group travel segments, who want to expand their portfolio and develop new business opportunities with the Swedish tourism industry.

You will be able to meet with various types of accommodation providers, activity and service providers, transport companies, as well as receptive tour operators/DMCs, DMOs and regional tourist boards.

The workshop takes place over two days with specific time slots designed to accommodate both European and overseas travel trade. Flexible timing will allow the participants to participate when it is most convenient.

Shortly before the event starts, a product/participant manual will be available, including a list and descriptions of suppliers and buyers. You will have full flexibility in requesting meetings and creating your own schedule.

Sign up now, to secure your spot (free of charge).

SUPPLIERS:

Here are some examples of suppliers that signed up:

Accommodation: Grand Hotel Marstrand, BWH Hotel Group AB, Countryside Hotels, Destination Apelviken, Jula Hotell AB, Karlskrona Turism, Lagunen Camping & Cottages, Lapland Resorts, Marholmen, Pater Noster - a home on the horizon, Rokaglim, Scandic Hotels Group, Stråvalla Camping AB, Sörbyn Lodge AB, Tanum Strand SPA & Resort, Swedish Tourist Association STF, Adventure Lapland, Anfasteröd Gårdsvik, Camp Ripan, Destination Kosta AB, Granö Beckasin Lodge, ICE Hotel, Kukkolaforsen Turist & Konferens AB, Pelle Åbersgarden AB, Rajamaa in Lapland, Resort Hotel Sommarhagen, The Idre Fjäll Foundation

Destinations & Regions:

Arctic Sweden Visitor Board, Argentis AB/ Arjeplog Lapland, Destination Sundsvall, Heart of Lapland, Höga Kusten/ The Hight Coast of Sweden, Jämtland Härjedalen Turism, Kiruna in Swedish Lapland, Region Sörmland, Visit Dalarna, Visit Linköping, Visit Norrköping, Visit Luleå, Visit Malmö, Visit Skellefteå AB, Visit Stockholm (Stockholm Business Region), Uppsala Destination & Event, Visit Blekinge, Västmanland Turism

Packaging DMCs & Incoming Tour Operators:

Amazing Nature Scandinavia, All Nordics DMC, Göta kanalbolag AB, Alpha One Adventures AB, Luleå Travel AB, Swike AB

Museums, Guides & Activities:

Kiruna Guidetur AB, Kiruna Sleddog Tours AB, Arctic Adventure, Lights over Lapland AB, Millesgården Museum, National Historic Museums, Nordiska Museet, Nutti Sámi Siida, Stadshusrestauranger / Food Family, The Viking Museum and Restaurant Eld, Wild Lapland, Sweden History Tours AB, Sightseeing Ride Sthlm AB, Stockholm Adventures ICEguide AB,

Transportation:

SJ (Swedish Railway), Tallink Silja Line, Viking Line

Your Visit Sweden Travel Trade team will also be present, of course.