Swedish Roadshow Europe 2026: Rotterdam
Swedish Workshop Benelux is an annual event where you can meet and learn about selected Swedish suppliers, regional tourism organisations and DMCs as well as representatives from Visit Sweden. This year the workshop is part of the Swedish Roadshow Europe 2026.
Swedish Roadshow Europe 2026: Rotterdam
The Swedish Roadshow Europe is a new initiative of Visit Sweden to bring together Swedish tourism suppliers, regional organisations, DMCs, and representatives from Visit Sweden in three cities: London, Rotterdam and Frankfurt.
Join us in central Rotterdam on Tuesday 15 September 2026 for a day of pre-booked meetings designed to help you discover new travel products, strengthen relationships, and get inspired for future itineraries.
Preliminary schedule:
10.00-16.00 Workshop (including lunch)
16.00-18.00 "Borrel" / After Workshop
- Meet quality Swedish suppliers in person
- Join efficient 20-min meeting slots to discuss your business needs
- Choose the timing and the suppliers you want to meet
- Decide how many meetings to participate in
- Enjoy world-famous Swedish ‘fika’ throughout the day
- Develop and strengthen lasting business relationships
The workshop offers excellent opportunities for efficient and productive business meetings and networking with you colleagues.
Save the date and Register your interest now!
Event location
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