Visit the Original Sweden - the High Coast and Sundsvall (Waiting list)

Luxury brands often battle with copycats – and it’s not just handbags we’re talking about. Destinations have dupes too. But Sweden? We’re the original.

Here, luxury looks a little different. Think: tranquillity, space, privacy and freedom. Real modern-day luxuries. Add in all four glorious seasons, islands so exclusive they barely make the map, crystal-clear lakes, and a way of life rooted in calm and connection, and you’ve got something truly special.

We know others want a piece of it – literally. Did you know there are eight places in the world named Sweden? That’s why we launched our campaign: Visit the Original Sweden.

And now we’re inviting you to do just that.

Join us on the Visit the Original Sweden FAM trip to the High Coast and Sundsvall

It’s your chance to experience Sweden’s unique brand of luxury – and learn how to spot the real deal.

Highlights include:

• Discovering Sweden, by cruise and train
• Marvel and stunning views
• Visit Sweden’s oldest flatbread bakery
• Enjoy island-hopping on the High Coast archipelago
• Take a stroll in one of weden’s National Parks
• Climb Via Ferrata and go on a rooftop tour - if you dare!
• Discover a cultural living village at Mannaminne Art Space and Norra Berget open air museum
• Sleep in the newly opened Hernö Gin hotel and learn how both Whisky and Gin are produced
• Go float fishing or kayaking
• Check out the start of St. Olavsleden – the world’s northernmost pilgrimage route
• And of course, Swedish fika – the most original pause of all
• And that’s just the beginning...

Read the full itinerary here:
Itinerary Visit the Original Sweden - High Coast of Sweden and Sundsvall