FAM trip: 6 - 9 September 2026
Visit Sweden FAM Trip: West Sweden - Art & Culture 2026 is the perfect opportunity to learn more about Sweden and its unique experiences. The trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of the FAM trip "West Sweden - Art & Culture 2026" include, among others:
- Visit to the island of Smögen in the Bohuslän archipelago
- Attendance at the ‘Islands of Lights’ art festival
- Boat tour through the archipelago
- Guided tour focusing on the history of herring
- Visit to the Nordic Watercolour Museum
- A visit to the Pilane Sculpture Park
- The city of Borås, with a focus on design and street art, as well as a visit to the Abecita Museum of Modern Art
- The city of Gothenburg, with a focus on the city’s cultural offerings
- Exceptional cuisine
- Accommodation in a variety of settings in both urban and rural areas, as well as site visits to other hotels
- And yes, there’s fika too :)
You will find the full itinerary here:
Itinerary FAM Trip: West Sweden - Art & Culture 2026
How to apply:
If you are a Travel Professional from the following markets: UK, the Netherlands, Belgium, France, Germany, Austria and Switzerland and are interested in participating in this FAM trip, you can apply by filling out this application form.
Before you do so, please take a moment to read our information on the participant profile for the FAM trips we offer.
Please note: registering via the link above is initially an expression of interest on your part and does not constitute a binding booking or confirmation. We will forward all expressions of interest to the relevant region, which will then decide on participation. We will send out confirmation of participation as soon as possible.