FAM trip: 09-13 September 2026
Visit Sweden FAM Trip Västmanland 2026 is the perfect opportunity to learn more about Sweden and its unique experiences. The trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of the FAM trip "Swedish lifestyle journey - culture, nature and well-beeing" include, among others:
- Join a historical guided walk through the city of Västerås
- Stay overnight at Sweden's best experience hotel
- Explore the beautiful peninsula Björnö
- Fika like a Swede
- Experience a guided Viking adventure at Sweden's largest burial mound
- Spend one night at a manor in the Bergslagen region
- Relax in several wellness complexes
- Enjoy delicious meals prepared with local ingredients
- Learn more about the wild animals roaming around in Västmanland
- Join a guided canoe tour on the Strömsholms canal
- Put your taste buds to the test at an organic juice and cider producer
- Enjoy a lake view from your hotel room in Hallstahammar
- Go in search of the gold of the Swedish forest, the chantarelles
- Get an introduction to singing bowls
- Visit Sweden's treasure trove
- Stay at a historical health resort
- Join an outdoor cooking workshop at an organic farm
You will find the full itinerary here:
Itinerary Visit the Original Sweden - Västmanland
How to apply:
If you are a Travel Professional working with customers from the following markets: Germany, Austria, Switzerland, Netherlands, Belgium & France and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.