FAM trip: 27-30 August 2026
Visit Sweden FAM Trip Värmland 2026 is the perfect opportunity to learn more about Sweden and its unique experiences. The trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of the FAM trip focusing on nature activities and relaxation include, among others:
- Build your own raft under expert guidance and then explore the Klarälven river on it
- Discover the history and culture of Värmland, for example at the “Gamla Kraftstationen” cultural centre and “Ransäters Hembygdsgård” – one of Sweden’s most beautiful local history museum complexes
- A leisurely canoe trip
- Time for a sauna and relaxation
- Exceptional regional cuisine
- Overnight stays in a variety of accommodation, as well as site visits to other accommodation options
- And yes, there’s fika too :)
Welcome to Sweden!
You will find the full itinerary here:
Itinerary Visit the Original Sweden - Värmland
How to apply:
If you are a Travel Professional working with customers from the following markets: Germany, Austria, Switzerland, Netherlands and Belgium and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.