FAM trip: 2-6 November 2026
We welcome you to Visit Sweden FAM Trip Skåne 2026 in November this year. It is the perfect opportunity to experience this destination during low season and to see what this region has to offer during this time of year. You might be surprised! This trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of this FAM trip:
- Discover Medieval Lund
- Experience living craftmanship at Wallåkra Stoneware Factory
- Try a traditional swedish cold bath at Pålsjöbaden
- Explore Sofiero Palace and its illuminated gardens
- Create with clay at KKAM Höganäs
- Visit the coastal village of Mölle and Kullaberg Nature Reserve
- Tour and dine at Arilds Vineyard
- Explore the themed gardens att Norrviken
- Enjoy a traditional Scanian Goose Dinner (!)
- And yes... there will be Fika!
Welcome to Skåne. Welcome to Sweden!
You will find the full itinerary here:
Itinerary Visit Sweden - Skåne
How to apply:
If you are a Travel Professional working with customers from the following markets: Germany, Austria, Switzerland, Netherlands, Belgium, UK or US and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.