FAM trip: 23-28 February 2027
"Winter city breaks with a mountain twist"
Winter in the city or out into nature? Why choose when you can have both so close together? This FAM trip takes you to two Swedish cities, Östersund and Sundsvall, where you’ll discover just how easily a city break can be combined with winter adventures, culture and great food. And the best part? Both cities offer convenient direct train connections.
Here’s what you can look forward to:
- Get active in the Swedish winter: On frozen Lake Storsjön in Östersund, try ice skating or a traditional Swedish spark kick-sled, while in Sundsvall you’ll head out on cross-country skis.
- Wild winter encounters: At Moose Garden near Östersund, you’ll get up close to Sweden’s king of the forest. Around Sundsvall, a dog-sledding adventure through the snowy landscape awaits, complete with a well-deserved fika along the way.
- Try winter sports, Swedish style: In Östersund, have a go at biathlon at Sweden’s national biathlon arena. Södra Berget in Sundsvall introduces you to another side of Sweden’s active winter lifestyle.
- Discover culture and local traditions: At Jamtli in Östersund, travel through history from the Viking Age to Sami culture and try your hand at baking traditional tunnbröd flatbread. In Sundsvall, a city tour introduces you to the city’s history, architecture and distinctive character.
- A taste of local creativity: As a UNESCO Creative City of Gastronomy, Östersund celebrates regional ingredients, local producers and culinary traditions. In Sundsvall, local flavours and fika offer another delicious way to get to know the destination.
- Warm up and cool down, Swedish style: In Östersund, wood-fired hot tubs and a sauna await, followed, for the brave, by a refreshing dip in the icy waters of Lake Storsjön. In Sundsvall, a relaxing hotel spa is the perfect way to warm up after a day of winter adventures.
Inspiration for your own Sweden programmes: In both cities, you’ll meet hotels, local tourism businesses and experience providers, discovering how city breaks, culture, gastronomy and active winter experiences can be combined into exciting new Sweden itineraries.
Six days between city and nature, winter adventures and great food, culture and plenty of memorable Swedish moments.
Welcome to Sweden! Welcome to Östersund and Sundsvall!
You will find the full itinerary here:
Itinerary Östersund and Sundsvall
This FAM trip is exclusively for Travel Professionals, with customers from the following markets: Germany, Austria, Switzerland, the Netherlands, Belgium, France & the UK
We recommend applying as soon as possible, as places are limited. Before submitting your application, please take a moment to read "Who can join a FAM trip" to find out more about who our FAM trips are designed for.
Apply here: FAM trip application
Please note: Registering via the link above is an expression of interest and does not guarantee a place on the trip.
All applications will be shared with our partners in the destination, who will participate in the final decisionmaking with regards to participation. We will send out confirmations as soon as possible.
