FAM trip: 07-11 September 2026
Visit Sweden FAM Trip "Autumn magic in the region of Kiruna and `Heart of Lapland`" is the perfect opportunity to learn more about Sweden and its unique experiences. The trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of this FAM trip include, among others:
- Guided tour on an ATV (All-Terrain Vehicle; a type of quad bike)
- Boat trip on the Kalix River
- Short walks through the autumnal countryside
- Grilling fish in the traditional way
- Crossing the Arctic Circle with a photo stop
- Immersing yourself in Sámi culture at Nutti Sámi Siida
- A visit to the famous STF Abisko Tourist Station in Abisko National Park
- Exceptional regional cuisine
- Overnight stays in a variety of accommodation, as well as site visits to other hotels
- Enchanting autumn colours and, with a bit of luck, the first Northern Lights of the season
- And yes, there’s fika too
You will find the full itinerary here:
Visit Sweden FAM trip 2026: Kiruna and Heart of Lapland
How to apply:
If you are a Travel Professional working with customers from the following markets: DACH, BENELUX and Great Britain and are interested in participating in this FAM trip, you can apply here: https://sv-se.eu.invajo.com/event/visitsweden/visitswedenfamtripkirunaheartoflapland
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within the region as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.