FAM trip: 24-28 August 2026
Visit Sweden FAM Trip "An active roundtrip in Adventure Sweden - Härjedalen & Östersund" is the perfect opportunity to learn more about Sweden and its unique experiences. The trip offers an excellent chance to get to know a variety of Swedish suppliers and their products firsthand, and to work with them to develop new ideas for your Sweden travel product portfolio.
Highlights of this FAM trip "An active roundtrip in Adventure Sweden - Härjedalen & Östersund" include, among others:
- Hike to the top of Mount Hovärken
- Take a bath in a mountain stream (if you dare)
- Enjoy the autumn colours
- Perhaps find some cloudberries
- Visit a unique Musk Ox sanctuary
- Stunning views along the historic Mittåkläppsvägen
- Bike with local guides
- Site inspections of various accommodations along the way
- Lovely local meals
- Hike into the Realm of the Brown Bear
- Discover Östersund, the county capital
- and of course: enjoy Swedish fika
You will find the full itinerary here:
Visit Sweden FAM trip 2026: Jämtland Härjedalen
How to apply:
If you are a Travel Professional working with customers from the following markets: DACH, BENELUX and Great Britain and are interested in participating in this FAM trip, you can apply here: https://eu.invajo.com/l/N7dbcC484Z
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.