FAM trip: 17-20 August 2026
Visit Sweden FAM Trip Höga Kusten (High Coast of Sweden) 2026 - for BENELUX only
The High Coast of Sweden is currently looking more closely at Dutch and Belgian tour operators working with customers that are interested in nature, hiking, soft adventure and authentic local experiences.
With this FAM trip, we want to give selected tour operators the opportunity to experience the region first-hand, with hiking and gastronomy as the main focus. The programme is designed to show how the High Coast can work as a destination for active travellers, combining dramatic UNESCO World Heritage landscapes with accessible trails, local food, small-scale accommodation and smooth logistics.
Highlights of this FAM trip:
- Hiking in the UNESCO-listed High Coast
- Guided visit of Skuleskogens National Park
- Via Ferrata adventure
- Scenic boat journeys through the archipelago
- Island hiking
- Local flavours and High Coast gastronomy
- Visit to the award-winning Hernö Gin distillery
- Art and culture at Mannaminne
- Swedish food craftmanship at Mjälloms Tunnbröd
- And yes, there’s fika too - with a view :)
Welcome to the High Coast. Welcome to Sweden!
You will find the full itinerary here:
Itinerary Visit Sweden - Höga Kusten (BENELUX market)
How to apply:
If you are a Travel Professional working with customers from the following markets: Netherlands and Belgium and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.