FAM trip: 17-20 August 2026
COMING SOON- Visit Sweden FAM Trip Höga Kusten (High Coast of Sweden) 2026 - for BENELUX only
The High Coast of Sweden is currently looking more closely at Dutch and Belgian tour operators working with customers that are interested in nature, hiking, soft adventure and authentic local experiences.
With this FAM trip, we want to give selected tour operators the opportunity to experience the region first-hand, with hiking as the main focus. The programme is designed to show how the High Coast can work as a destination for active travellers, combining dramatic UNESCO World Heritage landscapes with accessible trails, local food, small-scale accommodation and smooth logistics.
Highlights of this FAM trip, focusing on hiking and nature:
- Curated soft adventure in a UNESCO World Heritage setting
- All logistics are packed from station to station
- Sustainability through train connection
- Strong mix of iconic High Coast experiences
- Local gastronomy is central to the experience
- Flexible activity level possible
- And yes, there’s fika too :)
Welcome to Sweden!
The full itinerary is under construction and will be presented here soon:
How to apply:
If you are a Travel Professional working with customers from the following markets: Netherlands and Belgium and are interested in participating in this FAM trip, you can apply by filling out this application form.
Please note that you will be responsible for arranging your own travel arrangements to Sweden. Transportation within Sweden as mentioned in the itinerary.
Apply as soon as possible as availability is limited.
Together with the participating region/destination and our Travel Trade Managers, we will select a small international group of Tourism Professionals that will be able to participate in this FAM trip. We will inform all applicants as soon as this selection has been made.